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3 reasons why independent hotels should embrace social media

While many independent hotel operators have developed the skills to fully leverage the influence of social media for their property, others still have opportunities to get more value out of these digital tools. For those primarily in the latter group, here are a few reasons why embracing social media can be beneficial for your independent […]


innRoad Social Media 201 Infographic

With Memorial Day weekend just days away, the start of the summer travel busy season is almost here.  While you’re focusing on the guests who will soon arrive on-property, don’t forget about all the travelers who are searching for the perfect summer destination online.  They might not know much about your independent hotel now, but […]


Rookie Mistakes to Avoid on Social Media

Social media is a great tool for independent hotels that want to better establish their brand, extend their digital reach and, most importantly, establish stronger relationships with travelers.  However, hoteliers who are new to using social media for business, or new to social media entirely, should understand that the “rules” are different from how it’s […]


Social media benefits for independent hotels

innRoad’s support of independent hotels extends well beyond getting operators comfortable with our cloud-based hotel software.  We encourage hoteliers to pair our hotel software with innovative strategies and tools to drive performance across all areas of their operations.  For example, we believe social media should be a key part of every independent hotel’s online marketing […]


Avoid these social media mistakes

As an independent hotel software provider, our goal is to help hoteliers improve their operations and eliminate big, costly mistakes, like overbookings and accounting errors.  But we also coach our hotel partners on avoiding small issues so they don’t become long-term headaches.  Today, we’re looking at social media and effective ways to easily sidestep some […]


Use a content calendar to keep your social media momentum

Continuing our conversation on social media for independent hotels, we want to introduce one of the most important tools for effective and efficient social media management – a content calendar.  A content calendar serves as an independent hotelier’s roadmap for maintaining consistency and developing an engaging online brand personality.  Here’s how to create and use […]


Social media for independent hotels

For busy independent hotel operators, using social media professionally may seem like just another chore to squeeze into an already full workday.  Ok, we agree that it takes a little time to get comfortable with using social media for your hotel, but once you’ve figured it out, it’s fun and extremely useful. Over the coming […]


Tips for developing your independent hotel’s social media calendar

Recently, we’ve provided helpful tips for getting your independent hotel up and running on social media.  While getting started can be challenging, sustaining a regular posting schedule can be even more difficult if you do not plan ahead.  Developing a social media calendar is essential for staying organized and on-schedule with posting high-quality content that […]