Attract more international travelers with global distribution software for hotels

GDSThe United States hotel industry is enjoying well-deserved success after climbing out of an economic sinkhole that placed enormous strain on the business community, both domestically and internationally, over 6 years ago.  Consumers worldwide have regained confidence and are now spending more on travel.  As a result, the U.S. Department of Commerce expects 73.9 million international visitors to stay one or more nights in the U.S. by the end of 2014 – a new record.  The momentum from international tourism is expected to continue over the coming years and ultimately deliver 88.3 million international travelers to the U.S. in 2019.  With this strong travel outlook, U.S. hoteliers stand to benefit greatly from the heightened interest of the international tourist community.

Equipped with this information, operators focused on growing their business must strategize how to capture interest from global travelers and convert their curiosity into reservations.  With hotel partners across North America who trust us to manage their 15,000 guestrooms, our team at innRoad speaks with operators daily about methods for attracting more guests, driving more revenue and, ultimately, generating more profits.  From these conversations, we have developed best practices for connecting hoteliers with global audiences.  Here are a couple of tips for operators who want to position their hotels to capture profits from the international travel community.

International travelers must be able to find your hotel online.

Hotels that want to attract global audiences must have strong online visibility.  Unless travelers receive information from people who have previously traveled to their planned destination, the internet will be their primary source for information.  This is where Global Distribution software for hotels is critical.

With innRoad’s Global Distribution software, hotels are able to connect with the world’s most trafficked online travel agents (OTAs), such as Booking.com, TripConnect from TripAdvisor and Expedia, and acquire online real estate that international travelers rely on.  As a fully integrated component of our cloud-based property management system, our Global Distribution software for hotels allows operators to manage rates, inventory and special offers across all connected OTAs from one, easy-to-use interface.  By establishing their presence on the web, hoteliers take the most important step towards becoming a destination for global travelers.

Hotels must earn the trust of global travelers.

Earning the trust of guests staying on-property is a daily challenge for operators, so when faced with convincing unfamiliar international travelers to book rooms, hoteliers must work harder and smarter to secure their confidence.  As we noted previously, a hotel’s website is its most powerful marketing tool and the primary channel through which travelers “get to know” the property.  Naturally, international travelers spend lots of time researching their trips, so it’s the operator’s responsibility to present their hotel in the best possible way with high-quality photography showcasing guestrooms and common areas, detailed information about amenities and, most importantly, a simple way to view rates and book rooms in real-time.

Complementing our Global Distribution software, international travelers can book rooms easily and quickly with innRoad’s website Booking Engine.  Working alongside OTAs, our Booking Engine provides another reservations channel for travelers who want to take a closer look at a hotel by reading through its website.  And for tourists who utilize mobile devices, innRoad’s Mobile Booking Engine is the perfect solution.  As one of our premium add-ons, its streamlined design is optimized for exceptional performance for people on-the-go.

Establishing an online presence with our Global Distribution software for hotels and cultivating the trust of international travelers by enhancing hotel websites with our Booking Engine are just two of the many ways innRoad helps operators position their hotels for global audiences.  Try innRoad with a free, 14-day trial of our cloud-based hotel property management system.  Register today and stay tuned to our blog as we continue our conversation on how U.S. hoteliers can harness the momentum of international travel to boost their property’s profile and profits.

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