If you do not have a hotel restaurant, you still need an F&B strategy

Hotel restaurants are a hot topic within the hospitality industry.  Long criticized for high prices, but underwhelming cuisine, owners and operators are putting lots of energy and money towards reinventing their on-site hotel restaurant.  From sourcing food locally to designing inviting communal spaces,…

Tips for improving internal communications within your hotel

Every day, independent hotel operators are pulled in dozes of directions and juggle countless responsibilities, all in an effort to deliver memorable experiences for their guests.  Guests will always be operators’ top priority, but there is another important group that needs ongoing attention and…

Hoteliers, keep your momentum going throughout 2015!

2014 was a great year for many independent hoteliers across the U.S.  The industry’s most important performance metrics, like occupancy, ADR and RevPAR, all continued to trend positively as the year came to an end.  And for as successful as 2014 was for owners and operators, hotel performance is…

How “selfies” can help drive hotel revenues

It’s likely that you’ve seen them being taken or have snapped a few yourself.  Today, taking a “selfie” (a photo of you taken with your camera or smartphone) is common for people across all ages.  And not only are selfies filling up social media timelines, they can help drive hotel revenues.In…

Achieve successful multi-location management with these tips

This holiday season, AAA projects that 98.6 million Americans will travel 50 miles or more during the year-end holiday season, from December 23rd through January 4th.  Not only does this represent a 4% increase over the 94.8 million people who traveled at the end of 2013, the travel volume for this…

625 million reasons why independent hoteliers should love OTAs

If you only watched a few hours of TV in 2014, it was almost impossible to miss the endless supply of commercials from online travel agents (OTAs).  Their popularity turned fictional pitchmen, like “Captain Obvious” and “The Trivago Guy,” into overnight celebrities.  This was the result of…

How to address negative reviews on social media

As many independent hoteliers know well, social media provides an efficient and inexpensive tool for marketing their property to new customers and staying in touch with loyal guests.  Equally, it allows consumers to communicate directly with operators to rave about their wonderful experience or, unfortunately,…

Give your guests more reasons to stay with help from your PMS

TripAdvisor, the world’s largest travel site, is a traveler’s ultimate go-to resource for planning the perfect trip.  From insights on hotels, restaurants and attractions, TripAdvisor details countless destinations across the globe.  Additionally, the site serves as an excellent tool for hospitality…

Why major brands are jealous of independent hotels

As consumer preferences and trends have evolved over recent years, hotel guests have shown, with their decisions and dollars, they desire more authentic, hyper-local experiences when traveling.  Rather than the “sea of sameness” that comes with staying at some of the major branded hotels, travelers…