This holiday season, AAA projects that 98.6 million Americans will travel 50 miles or more during the year-end holiday season, from December 23rd through January 4th. Not only does this represent a 4% increase over the 94.8 million people who traveled at the end of 2013, the travel volume for this time period will be the highest ever recorded by AAA.
This travel outlook is great news for hoteliers across the country. With the rise in travelers spending the holidays away from home comes more opportunities to capture reservations and drive revenue, especially for operators of multi-hotel portfolios. However, it also requires operators to take a firmer grasp of their day-to-day operations, so the needs of guests, as well as team members, are met during this special (and busy) time of year.
Successful multi-location management requires hoteliers to display great skill, flexibility and leadership, especially during high-volume holiday travel periods. With more guests on-property during the holidays, team members are asked to do more, such as splitting shifts between neighboring properties. With hotels operating 24 hours per day, 7 days per week and 365 days per year, working hard is the norm, but like those working in other industries, hotel team members also enjoy spending time with friends and family during the holiday season. Great managers know the holidays are special, so their challenge is to balance delivering top-tier hospitality to their guests while also taking care of their team members.
In developing innRoad’s fully integrated, cloud-based hotel management software, we knew that multi-property operators needed a system that keeps their portfolio of hotels organized and running efficiently without exerting double or triple the effort. To achieve this, innRoad is designed with multi-location management functionality that allows operators to configure their hotels as one location or separate properties – whichever is preferred to maximize performance. Additionally, innRoad provides hotel portfolio managers with the ability to achieve various efficiencies across multiple properties. Here are few of the innRoad advantages:
• Inventory Management: innRoad’s Access Anywhere platform provides real-time access to inventory across all properties through our Property Manager. If one property reaches capacity, hoteliers can leverage the multi-location management software to easily book guests into a neighboring portfolio hotel and avoid “walking” them to competitors, displacing revenue and negatively impacting their experience.
• Performance Monitoring: Multi-location management sometimes requires hoteliers to spend more time at one property than another. However, regardless of operational challenges, portfolio managers are still responsible for the performance of all of their hotels. With access to innRoad’s Hotel Revenue Manager via the cloud, operators can monitor important metrics, like RevPAR, ADR, sales and occupancy, for all of their properties from their mobile device – keeping them informed and up-to-date on each hotel’s performance.
• Operations Oversight: A benefit innRoad’s multi-location management software provides hoteliers is the ability to monitor full-scale operations across all properties in real-time. This is critical for operators who wish they could be in multiple places at once. During times like the holidays when hoteliers want to reward their team members with time off, innRoad provides them with the data to make educated decisions about which functional areas can afford less coverage, so team members are also able to spend valuable time with their family and friends during this special time of year.
innRoad’s multi-location management tools are essential year-round for hotel portfolio managers, but they are especially useful during busy periods like the holidays. And for single-property operators with future growth goals, innRoad’s flexibility allows businesses to scale without purchasing a new hotel property management system.
If innRoad can help drive efficiencies and maximize the performance of your hotel portfolio, contact us today at 1.855.inn.road and take the first step toward putting your hotels on their path to profits.