How independent hoteliers can capitalize on the "staycationer" trend

In a recent blog post, we outlined a few of the reasons why more travelers are “going local” and opting for “staycations,” vacations that are within easy driving distance of their homes.  Google search data shows that this is more than a passing trend among travelers.  The popularity of staycations…

Why more travelers are taking "staycations"

“Going local” is one of the hottest concepts influencing consumer spending habits.  More and more people are showing interest in eating locally-sourced foods, supporting neighborhood businesses and, to the benefit of independent hoteliers, spending their travel dollars close to home, otherwise known…

How to manage your hotel's most important performance metrics

Managing an independent hotel is a challenging, but rewarding endeavor.  Operators get into the hotel business for various reasons – they come from a family of hoteliers, are passionate about delivering hospitality or simply thrive in its fast pace.  But regardless of what brought operators into…

Why Millennials Must Matter to Independent Hoteliers

“Millennials” is the hottest buzz word circulating through the media and business communities right now.  Companies across all industries are intrigued by the influence and purchasing power of the 92 million individuals who make up this tech-reliant generation.  Industries, including the hotel…

Avoid these rookie mistakes independent hoteliers make on social media

In a recent blog post, “Social Media 101 for independent hoteliers,” we provided tips for operators who’ve decided to take the leap of faith into the world of social media.  Getting started will take effort and may be a bit nerve-racking, but the potential for establishing an engaged online community…

Social Media 101 for Independent Hoteliers

“Pinning” “Posting” “Tweeting” “Mentions” “Retweeting” “Followers” “Hashtag” “Timeline” Depending on your comfort with social media, the words above either have meaning or they resemble something from a foreign language.  The rise of social media has not only changed…

Why "word of mouth" is still important for independent hoteliers

The phrase “word of mouth” may sound old and outdated, but it’s still one of the most important marketing tactics for independent hoteliers.   In the past, word of mouth meant that a guest would tell 10 people about his or her experience and then, based on this recommendation, those 10 people…

How does your independent hotel stack up against the competition?

Day in and day out, independent hoteliers are consumed with making sure their property is operating efficiently, meeting guest expectations and, most importantly, generating revenue.  The downside of this occupational “tunnel vision” is that it becomes difficult to look beyond their in-house operations…