The Essentials Your Hotel's Website NEEDS: Part II

Continuing our discussion from a recent blog post, with the summer busy season on the horizon, independent hotel operators are putting the finishing touches on property enhancements as they prepare for guests to make their way into town.  But in addition to property updates, operators must also focus…

3 Website Essentials EVERY Independent Hotelier Needs

With the countdown to the summer travel season in full swing, independent hoteliers are busy preparing their properties for guests traveling far and near for some fun and relaxation.  In addition to the increase in foot traffic walking through hotel lobbies, an even higher number of people will be browsing…

Why your guests don't "LIKE" your social media content

In continuing our Social Media Tips for Independent Hoteliers series, we’ve reached the step that operators are always most curious about – why their fans silent don’t “like” and comment on their social media pages?  We’d love to give you a quick and easy answer, but as we’ve discussed…

Do You Get it...Hospitality?

The following article first appeared on Linkedin on April 8th, 2015. We wanted to share the following post, because we felt that client Sherry Beck got "it." She captures the reason so many of us chose to work in the hospitality industry. Whether it is because you were born into it, fell into it, or…

4 Ways to Maximize Your Independent Hotel's Public Space

In many communities, independent hotels serve as “the spoon that stirs the pot” in regards to local business and social activities.  Their restaurants and bars provide an intimate and relaxed environment for meetings and functions.  And amenities, such as lobbies, courtyards and pools, are great…

Tips for welcoming international travelers to your independent hotel

For many independent hotel operators, the warm weather and longer days of spring signal the beginning of their annual busy season.  Starting in April during spring break, but kicking into high gear after Memorial Day in late May, tourists take to the roads and airways to enjoy some much needed fun in…

Tips for developing your independent hotel's social media calendar

Recently, we’ve provided helpful tips for getting your independent hotel up and running on social media.  While getting started can be challenging, sustaining a regular posting schedule can be even more difficult if you do not plan ahead.  Developing a social media calendar is essential for staying…

Three simple ways independent hotel employees can enhance the guest experience

As traveler preferences evolve, the tides are changing in the hotel industry’s “sea of sameness.” Across all segments, guests are looking for more than a cookie-cutter lodging experience. They understand that nightly room rates dictate hotels’ level of luxury, but travelers greatly appreciate…

Improve your independent hotel with data-driven decision making

Over the course of a day, hoteliers make hundreds of decisions that impact the flow of operations, team member performance and the guest experience.  With years of experience, as well as established policies and procedures, to lean upon, many decisions can be made without much debate or contemplation. …