Marketing for independent hotels has come a long way from simple word of mouth. While the tried and true methods are still very reliable, the marketing landscape has changed drastically. Where marketing was once primarily done in-person, over the phone and via mass print media with billboards and publications, it is now prominently executed online. As a partner of independent hoteliers, we know that you have countless daily responsibilities, so to help you stay up-to-date and knowledgeable of the best ways to promote your property, capture bookings and, most importantly, grow revenue on an annual basis, we’ve developed three new reports help you sort through and simplify the complex world of digital marketing:
Within our reports, we breakdown the characteristics of each digital marketing segment, provide techniques and explain how each benefits your hotel.
For example, when a tourist clicks on your digital ad that’s featured a popular travel website, is then directed to your website where they research your hotel and book two room nights and finally shares a glowing review on TripAdvisor after a great lodging experience, they touch upon all three of your Earned, Owned and Paid digital media strategies. Whether leveraged collectively or individually, each strategy is important and carries the potential to impact profits, so independent hoteliers must understand how they work and why incorporating them into their hotel’s marketing mix is critical for success.
Download your free copies today and put your hotel in position to attract more guests and generate the profits needed for sustainable, long-term growth: