question an independen hotel should ask itself

3 Questions EVERY Independent Hotel Needs to Ask Themselves This Summer

If you’re like us, you probably can’t believe that we’ve already crossed the midway point of 2015.  Before you know it, kids will be back in school, families will gather for Thanksgiving and we’ll be ringing in the New Year.  Time flies when you’re having fun, right?  But before we jump ahead, let’s take a moment to look back at how the first half of the year unfolded for your independent hotel.

The key to achieving long-term success is to consistently evaluate your progress along the way.  So to help you stay on the right path, here are 3 questions every independent hotel operators must ask themselves this summer:

1)    What’s new?
Our first question is simple, what systems, processes, strategies, etc. did you put in place in earlier this year and how are they performing now?  For example, did you launch a social media program to target new guests?  Implement human capital management software to streamline HR functions?  Refresh your lobby with new furniture and decor?  No matter how large or small the update, now is a good time to assess the value it’s delivering to your independent hotel.  Whether reviewing metrics or guest comments, it’s important to know that your independent hotel is benefiting from the investment of time, energy and dollars used to improve operations and the guest experience.  If you haven’t implemented any new changes this year, think about appointing a team member as your Chief Innovation Officer to spearhead creative improvements for your hotel.

2)    What’s not working?
When operations are running well, guests are happy and team members are motivated, your job gets just a little bit easier.  Naturally, many of us want to ride this wave of good fortune for a while as a reward for our hard work.  However, to sustain continued progress, one of the best occasions to fix issues is while operations are at their best.  We’ve all heard the phrase, “if it ain’t broke, don’t fix it,” but it’s during this time that you have fewer distractions and problems to solve around the hotel.  Whether it’s much needed tech support, on-property maintenance or team member training, when the window of opportunity to make improvements presents itself, take it immediately so you don’t regret it later.

3)    What’s needed?
Is your independent hotel on-track to achieve or surpass its annual performance goals for RevPAR, ADR, occupancy, customer service, employee retention, etc.?  Is your property ready to handle the upcoming holiday travel season?  Will your current hotel management system sustain you through the beginning of 2016?  These are the type of questions independent hoteliers must answer in preparation for the second half of the year and beyond.  If operators cannot provide solid, honest answers, it’s time to figure out what solutions and resources are needed to achieve the desired year-end results.  Just like the first half of 2015, the next half will be over before you know it, so the time to act is now.

innRoad’s fully integrated hotel management software, including our Property Management System, Booking Engine, Global Distribution and Revenue Manager, provides independent hotels with the technology solution for long-term operational success.  Contact us online or at 855.INN.ROAD to learn more.

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