Independent hoteliers who are looking to purchase their first or replace an existing hotel property management system (PMS) will come across various systems in the marketplace that promise great benefits, like increasing reservations and boosting revenue. However, while likely well-intentioned, every hotel property management system is not created equal, nor do they all provide the functions needed to successfully operate an independent hotel. Operators must understand the strengths and weaknesses of a hotel PMS before purchasing, so to help make the best selection possible, here are 5 things a hotel property management system should do extremely well:
1) Capture direct, commission-free bookings
The days of travelers calling or emailing the front desk for rates and availability are over. If they cannot easily book a room online, they will simply move on to another hotel. A booking engine, both desktop and mobile versions, should be a key feature of a hotel property management system. Easily integrated into hotel websites, a booking engine allows travelers to book commission-free reservations directly with the property and delivers more top-line revenue per booking for hoteliers.
2) Connectivity with global distribution systems (GDS) and online travel agents (OTA)
To grab the attention of curious global travelers, independent hoteliers must be connected to top GDS’ and multiple OTAs, such as Booking.com, Expedia and Priceline. A hotel PMS should provide hoteliers with direct connectivity to GDS’ and OTAs, as well as manage all bookings generated through these 3rd party channels. With direct and OTA bookings managed within one system, independent hotel can avoid making major mistakes that ruin the guest experience.
3) Easily manage essential tasks, such as check-in/out, group reservations and billing
As the hub of activity, the front desk needs to operate smoothly, so a hotel property management system should be a catalyst for efficiency. A hotel PMS should allow team members to easily manage essential tasks, such as check-in/out, room assignments, guest requests, housekeeping status, room maintenance, group reservations, cost routing and credit card processing. Team members must be able to quickly execute all of these tasks (and more) from one hotel PMS while still keeping their focus on their guests.
4) Provide comprehensive reports and key performance data
Independent hoteliers must keep their finger on the pulse of their business if they wish to achieve long-term success. A hotel PMS should provide operators with a hotel revenue manager that provides performance data and reports that indicate the real-time health of the property. Metrics, such as RevPAR, ADR and occupancy, historical booking data and reports, like net sales and daily flash, should be easy to query and access via a hotel property management system.
5) Streamline critical functions into one, fully integrated hotel PMS
The importance of having all of the features and functions highlighted above, plus other operations-enhancing tools, fully integrated within one hotel PMS cannot be overstated. Having to log in and out of multiple systems, keep paper files and utilize other manual management techniques takes lots of time and creates opportunities for critical mistakes. With an all-inclusive hotel PMS, independent hotel operators are able to easily manage their most critical tasks in one place, stay organized, save time and keep their focus on their guests rather than behind the desk.
If it’s time to replace your hotel PMS, we invite you to explore innRoad’s all-inclusive hotel property management system. Designed specifically for independent hotels, it provides all of the tools needed to achieve efficient and impactful hotel operations.
Contact us today to learn more and receive 50% off of startup costs.