Independent hoteliers, we have some good news and some bad news about your mobile websites…
Here’s the good news:
- The percentage of U.S. travelers who booked travel on a mobile device increased to almost 30% in 2014, up from almost 20% in 2013.
- In 2012, mobile transactions made up 5% of the online U.S. travel market and that figure is projected to reach 15% this year and 18% in 2016, totaling about $30 billion in mobile device-booked travel.
Now the bad news:
- 38% of mobile shoppers have abandoned a mobile travel booking due to poor user experience. Their reasons include slow loading time, navigation problems, issues with payment process and screen size.
As the research notes, independent hotels with a mobile website and mobile hotel booking engine should be positioned to capture increased reservations and lucrative revenue in the coming years. However, the key factor in achieving this is having well-functioning and easy-to-use mobile hotel management software. Without traveler-friendly mobile technology, independent hotel operators risk losing revenue and bookings to competitors that may not match their service and hospitality, but provide a superior online experience for mobile users.
innRoad’s Mobile Hotel Booking Engine is the solution for independent hotels looking to position themselves in front of the rapidly-growing segment of travelers who rely on mobile devices for travel planning and purchases. A key feature of our fully integrated hotel management software, our Mobile Hotel Booking Engine is optimized for use on various mobile devices and delivers high-resolution text and images, dynamic functionality and real-time rates and availability, so travelers remain engaged throughout a fast and easy booking process. And with commission-free direct bookings, independent hotels collect their full share of revenue from the billions consumers are spending on travel through their mobile devices.
Register for a demo today and learn how innRoad’s Mobile Hotel Booking Engine provides independent hotels with the software required to deliver an exceptional online experience to their mobile device-booking guests.