hotel shoulder season

Use your hotel shoulder season to get your property into top shape

Labor Day Weekend marked the unofficial end of summer, so now it’s time to settle into the hotel shoulder season. With fewer guests buzzing about, it’s a good opportunity to briefly catch your breath and take stock of a successful summer. Additionally, it’s also a great time to give your property a fall checkup and implement a Hotel Improvement Plan. The holiday travel season will be here soon, so here are a few tips to ensure your independent hotel is in top shape:

First impressions matter: It’s said that 93% of communication is non-verbal, so what message is your hotel sending to guests before they walk into your lobby? Guests should feel welcome and safe from the minute they arrive on your property, so here are a few areas that may need some maintenance:

  • Outdoor signage should be unobstructed and well-lit at night.
  • Parking lots should be clean and cracks and potholes should be repaired before the winter.
  • Inside entry ways, floor mats should be clean, dead lightbulbs replaced and doors in great working condition.

Smooth sailing or rough seas? How smooth was your guest check-in process this summer? Were your team members able to get guests their room keys, answer questions and direct them to their rooms quickly or did your lobby often resemble a rush hour traffic jam? Consider the following to iron out any wrinkles:

  • Have 1-on-1 conversations with team members to learn their thoughts about the current process.
  • Use email and social media to survey your guests and find out if their expectations were met.
  • Contact your innRoad Account Manger for advice on leveraging your hotel property management software to improve the guest check-in experience.

Thorough housekeeping: The summer travel season puts lots of wear and tear on independent hotels, so the shoulder season is the perfect time to inspect every inch of your property. Here are a few ideas:

  • Inspect case goods and equipment in guestrooms and common areas, document their condition and develop a plan for repair or replacement.
  • Ask your housekeeping team to hand-inspect guestroom soft goods, including bed linen, towels and drapes, and replace items that are at the end of their useful life.
  • Schedule vendor maintenance visits to inspect your hotel’s critical systems, including HVAC, plumbing, IT network, security and life safety.

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