New Year’s Resolution #1: Merging the gap between direct bookings & OTAs

Looking back at 2015, it’s hard not to notice two common themes: hoteliers looking to increase direct bookings and the increasing grasp OTAs have on the market. While we’re huge fans of listing your inventory on Online Travel Agents (OTAs), we’re even bigger fans of ensuring those guests book direct the next time they wish to stay at your property.

So how can you ensure these guests book direct with you next time? It’s easy! Email campaigns. If it’s your first time at the rodeo, and you’ve never executed an email campaign, don’t worry. We’ve come up with a few different ideas to help entice your OTA bookers to make a reservation with you direct next time. Why not offer these folks one of the following:

  • 5% discount on your guest’s next upcoming stay
  • Complimentary room upgrade
  • Free bottle of wine or everyone’s favorite – Wi-Fi!

By offering your guests a little something in return for booking with you direct next time, you’re sealing the deal on a direct booking relationship. And just like any great relationship, you’ll need to foster it. Contact innRoad today to see how you can bridge the gap between OTAs and direct bookings.

Do you have any go to tips to ensure return guests book directly with your property? Share your best practices down below in the comments!

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