Managing your independent hotel for the future #4: Guest Insights & Data-Driven Decisions

Social media communities and travel review sites double as customer service channels for lots of travelers and independent hotels.  Of course, this comes with its pros and cons.  Issues that were once discussed privately are now posted for public consumption.  Additionally, satisfied guests can share…

Managing your independent hotel for the future #3: Mobile Technology

How many times a day do you grab your smartphone to check a message, go online or do another task? It’s probably more times than you think. In 2015, people in the U.S. checked their phones an average of 46 times a day, up from 33 daily looks the previous year. Aside from affirming that we really love…

Managing your independent hotel for the future #2: Online Presence

With the latest post in our new “Managing your independent hotel for the future” blog series, our message is simple: Independent hotels need a strong online presence to remain competitive and protect their business.Web-based tools, such as search engines, direct and 3rd party booking sites, social…

Managing your independent hotel for the future #1: Millennials

Doesn’t it feel like the world is moving faster and faster? Everyday there’s a new story about technology, millennials and dozens of other things that should grab our attention. But just sorting through the news takes more time than most of us have to spare, so, unfortunately, lots of important things…

Is your independent hotel hiding in plain sight?

Is your independent hotel hiding in plain sight? The learning curve for independent hotel operators is growing steeper every year. Running a hotel today takes much more than keeping your hands wrapped around on-property responsibilities. Hoteliers must also learn to navigate the ins and outs of online…

Three common questions of independent hoteliers

Three common questions of independent hoteliersLast month our team had the privilege of attending the PAII conference in Austin, TX. We had the opportunity to meet and talk with innkeepers and independent hoteliers from around the country about the challenges they face on a daily basis and what is…
importance of online hotel reviews

Understanding the importance of online hotel reviews

Independent hotel operators understand the importance of online hotel reviews.  However, there are still some who aren’t taking advantage of their influence.  We get it – managing online reviews adds more work to your already overflowing To Do List, so it’s easier to just ignore them.  Well,…
motel reservation software

How motels can capitalize on their trending popularity

Motels have never left the travel scene, but in recent years, they’ve gradually recaptured the attention of curious travelers.  No longer reserved just for those minding their budget, more travelers are considering motels when searching for unique lodging experiences.  Whether it’s mature travelers…
Digital Marketing for Hotels

Three keys to executing digital marketing for hotels

Digital marketing for hotels is one of the most popular topics on the innRoad blog.  We’ve discussed its different segments, like Earned, Owned and Paid, creative strategies and various tools that can be used to execute digital marketing for hotels.  However, we understand that figuring out what’s…

Top trends to look out for in hotel marketing in 2016

In many ways, 2016 won't be very different from prior years, there's just more to do. When reviewing the landscape it appears as though there are three themes that keep coming up.Focus on Creating Great Guest Experiences Increased Channels Being UniqueFocus On Great Guest Experiences In…