Motels have never left the travel scene, but in recent years, they’ve gradually recaptured the attention of curious travelers. No longer reserved just for those minding their budget, more travelers are considering motels when searching for unique lodging experiences. Whether it’s mature travelers recapturing the nostalgia of family road trips or millennials opting for weekend staycations, motels are trending in popularity, so operators have begun positioning their properties to fully leverage this opportunity.
An area where motels can compete efficiently and effectively is online. Motel reservation software gives operators the ability to secure valuable online bookings from travelers living in the town next door or across the country. Here are a couple of the advantages gained by utilizing motel reservation software:
Direct bookings: A booking engine instantly transforms a motel’s website from a simple marketing tool into an essential revenue generation channel. Realizing that a motel only takes reservations over the phone or via email denies travelers the instant gratification provided by receiving a confirmation email soon after clicking “Book Now.” Motel reservation software equipped with booking engine technology allows motels to connect directly with new guests and capture their reservations commission free, putting motel operators in complete control of the reservations process and more dollars per booking into the bank.
Greater online visibility: Motel reservation software also allows motels to connect with a global audience through online travel agencies (OTAs), like Travelocity, Expedia and Orbitz. Name and brand recognition is an area where motels typically struggle compared to large, branded hotels. With placement on popular 3rd party booking sites, motels enhance their opportunities to be seen and booked by more travelers. Travelers are actively seeking unique travel experiences, so motels have a great opportunity to meet this growing need.
Additionally, with the ability to capture bookings directly or through OTAs, motels also open up opportunities to use social media and review sites like TripAdvisor to promote their property and draw in a new crowd of explorers. If you’re interested in learning more about innRoad’s motel reservation software, contact a member of our sales team today.