Three common questions of independent hoteliers
Last month our team had the privilege of attending the PAII conference in Austin, TX. We had the opportunity to meet and talk with innkeepers and independent hoteliers from around the country about the challenges they face on a daily basis and what is most important to them when it comes to running a successful business.
We found that the majority of the innkeepers we spoke with had 3 common questions:
-What OTA is right for me?
-How do I find great employees?
-Why is a channel manager important?
What OTA is right for me?
Choosing an online travel agent can seem like a daunting process, but there are many benefits to using an OTA, such as increased occupancy and competitive advantage. Many factors come into play when choosing the right OTA for your property. The best way to determine what OTA best fits your needs is to complete a market analysis. innRoad can help you with the process by providing you with a complete market analysis. We take an in depth look into your competitors average daily rates, guest reviews, and most importantly what OTAs they are on to determine what options may be the best fit for you and your property.
Learn more about selecting the right OTA by reviewing the slides we presented at PAII, you can view them here.
How do I find great employees?
Dedicated, hardworking employees are the backbone to any successful business, but can often be challenging to find and difficult to retain. Identifying what skills and background you are looking for prior to starting your employee search can help the hiring process move more quickly.
Once you find these rock star employees, it’s important to create a culture that encourages them to stick around. A positive work environment and employee recognition are a few things you can implement to attract and retain great employees.
Check out this blog post on the importance of great employees.
Why is a channel manager important to the success of my business?
A channel manager provides you with a direct connection to online travel agents and can allow you to bypass manually entering reservations that come in through OTAs. This saves you time in the reservation process and leaves less chance for double booking. Not only are you saving time and money during the reservation process, but this also frees up more time for you to dedicate to giving your guests the best experience possible during their stay with you. Creating a remarkable guest experience is key to the success of your business.
All in all, being present on the appropriate OTAs, finding dedicated employees and utilizing a channel manager can all greatly impact the success of an independent hotel. We know that independent hoteliers face many challenges, and innRoad is here as a resource to help. If you want to see how innRoad can help you increase occupancy, while giving you more time with your guests, register for a personalized demo here.