Strengthening your customer relationships

Blog series: “Spring Cleaning” for independent hotels#3 Strengthening your customer relationshipsAlmost daily there’s a new story about hotels being bought and sold, chains merging and new brands launching.  It’s a lot for industry insiders to keep tabs on, so imagine how this non-stop…

Polishing up your online presence this spring

Blog series: “Spring Cleaning” for independent hotels#2: Polishing up your online presenceWe’re going to walk through a few tips that will help you polish up your property’s online presence.  After a cold winter, lots of travelers are ready to cure their cabin fever with spring and…
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Two free and easy online marketing tactics for independent hotels

More than 148 million travel bookings are made online each year. In today’s digital age, a strong online presence is essential to the success of your independent hotel. Not only does being online help guests find information on your property, but a strong online presence builds trust with your customers…

3 ways to clean up your independent hotel

Blog series: “Spring Cleaning” for independent hotels#1: 3 Ways To Clean Up Your Independent HotelAhhh, spring is here!  Well, at least that’s what the calendar says.  We know some independent hoteliers are still bundling up and shoveling out, but warmer days are on the way.  With…

Achieve work-life balance with innRoad

Contrary to common belief, work-life balance does exist for independent hotel operators.  Honestly, it really does!  Of course, running a successful independent hotel requires time and dedication, but it doesn’t need to suffocate your personal life in the process.  innRoad’s independent hotel…

Online Reputation Management: Intercepting Bad Reviews Before They’re Even Posted

The best source of new business has always come from word-of-mouth and having a sound referral marketing strategy in place proves invaluable in generating new and repeat stays for your independent hotel. However, like everything else today, these referrals are coming less often from family and friends…

3 things independent hoteliers needs to know about Google search results

Google recently made changes to its desktop search results pages that will impact some independent hotels.  Google has removed the Pay-Per-Click (PPC) text ads that appeared along the right-hand side of desktop search results pages.  Now, ads will only be placed at the top and bottom of search results,…

Did you read the fine print?

Every time you purchase a new product or register for a new service, do you sit down and read every line of the contract, warranty, etc.?  No?  Well, you’re not the only one.  While we should read every detail, many times we just skim through the pages with intentions of reviewing the documents…