More than 148 million travel bookings are made online each year. In today’s digital age, a strong online presence is essential to the success of your independent hotel. Not only does being online help guests find information on your property, but a strong online presence builds trust with your customers and can position you as an industry expert.
There are many benefits to online marketing, one being that most approaches are extremely low cost to implement. So, what are some low cost marketing tactics you can utilize to boost the online presence of your independent hotel?
Start a company blog
Blogging on your company website positions you as an industry expert and provides valuable information to your guests. More than 50% of today’s travelers will make their reservations online rather than over the phone. Your guests are already seeking out travel guidance online, so why not give them the convenience of finding it on your website?
In order to be a valuable resource for your guests, blog about topics they are interested in. Avoid salesy, “I’m the best! Stay at my hotel!” posts. If your property is on the beach, give guests tips on packing for a beach vacation. Talk about attractions and events going on in your area. Have a different employee guest blog once a month. The options are endless.
Blogging also boosts your website’s SEO ranking, which helps your website get to the top of the list when potential guests are doing their online research.
A good guideline to follow when it comes to blogging is to blog at least 2 times a week and to keep posts around 500-600 words.
Boost your social media presence
Your social media platforms give guests a unique look into your hotel’s guest experience. The best part about social media is that it is nearly free to take advantage of.
If you’re not sure what to post, start by sharing your blog posts. Share industry articles to help establish yourself as an informative resource in your area or industry. Post photos of your employees or an event that took place at your hotel. Real time photos help build trust with people looking at your page.
Not only is it important to have a presence on social media, but it is just as important that you dedicate the time to maintain your social channels. Having a Facebook page does nothing for your business unless you post regularly. A good rule of thumb for using Facebook is to post once a day. If you’re on Twitter, you can post up to 3 times a day.
To learn more about other easy digital marketing tactics for your independent hotel, check out our digital marketing reports.