Why are you in the independent hotel business?

Seriously, what drives you to get up every day to work countless hours and put tons of energy into operating an independent hotel?  There are lots of other ways to earn a living that are less stressful and less taxing, but for some reason, so many operators, like yourself, chose this path.  We’re…

How your hotel should handle bad online reviews

How your hotel should handle bad online reviewsAs a hotelier, you know that unhappy guests are extremely vocal about their concerns. Whether they’re frustrated that they had to wait longer than anticipated for their room or they didn’t have enough pillows on the bed, studies show that guests…

3 ways to gain a new perspective on your independent hotel

As an independent hotel operator, we know it’s tough for you to make time for things that aren’t absolutely necessary during your workday, but sometimes it’s good to take a break so you can gain some fresh perspective.  Here are a few easy ways to learn about what’s new in the marketplace, network…

Get to know your competitors

Blog series: spring cleaning for independent hotels#6: Get to know your competitorsIn our “Spring cleaning for independent hotels” series, we’ve focused on strategies to help improve your hotel from within.  Today, we want you to look beyond your “4 walls” and observe what your competitors…

6 easy steps to creating a Facebook ad

Hoteliers, promoting your hotel on Facebook is essential to increasing your occupancy rates. Here are six easy steps to follow when creating a Facebook ad:Go to your hotel’s business page Click “Promote” in the top right-hand corner Choose “Promote your website”. Edit your ad…

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Make your day easier with OTAs

Independent hotel operators: Stop all of this SEO nonsense!Hey there, independent hotel operators.It’s Thereasa from innRoad.  We have to talk…. I know that you all value an honest, hard day’s work and I’m 100% the same.  Running an independent hotel is tough, so I know that you aren’t…

Create a winning online sales strategy for your independent hotel

Blog series: Spring cleaning for independent hotels#5: Create a winning online sales strategy for your independent hotelSummer is almost here, but there’s still enough time to prepare your independent hotel for a successful and profitable busy season.  Online reservations present hoteliers…

List your hotel on OTAs this summer

How are travelers finding your independent hotel this summer?These longer, warmer spring days feel great, right?  Spring weather always gets people excited about traveling, so hopefully bookings are starting to roll in.  While springtime bookings are great, what’s your plan for the summer busy…