We recently conducted a survey of independent hoteliers. We asked- what do you think of OTAs. We offered 4 response choices:
The two top answers were:
Necessary Evil & Don’t know enough about them
This did not come as a surprise to us, it’s one of the reasons we put together this webinar for you: OTAs 101. The thing about the OTAs is that, they are a critical marketing and sales channel for your hotel. In the webinar we run through stats like: 75% of all reservations made at independent hotels in 2014 were made through the OTAs.
This means that even if you hate them, you have to find a way to use them.
And, you want to make sure that it’s not going to take away from time you spend with your guests.
If you’d like to learn more about OTAs, join us on June 1st at 2pm ET.