We’re sure that you and most other independent hotel operators will agree that your website is critical to your operations. It’s where travelers go to find property descriptions and photos, local area information and other helpful details. However, all websites aren’t created equal and there’s one specific feature that quickly differentiates independent hotel websites from each other – the ability to take online reservations.
To capture online bookings, independent hotels need a hotel booking engine. With a hotel booking engine, independent hoteliers can transform their websites into dynamic, revenue-generating e-commerce tools.
“Before innRoad we didn’t have a way for guests to book online. With our innRoad booking engine, guests are able to book 24 hours a day from all over the world, leading to an increase in reservations.”
Susan Jenkins, Flying L Guest Ranch
Capture bookings, boost revenue
As a core feature of our independent hotel management software, innRoad’s booking engine is easily integrated into hotel websites to allow travelers to view rooms and rates, select their preferences and book reservations directly with hotels. While enhancing the functionality of independent hotel websites, our booking engine also creates new, commission-free reservations channels that capture bookings and boost revenue.
More than half of hotel reservations are made online, so independent hotels must be well-positioned to compete in the digital marketplace. With innRoad, independent hotels enhance their digital flexibility with desktop and mobile versions of our booking engine. 31% of leisure travelers and 53% of business travelers have booked travel on smartphones and these figures are sure to rise, so to capitalize on the growing momentum behind mobile bookings, independent hotels must provide travelers with the dynamic booking tools they need.
The benefits of our booking engine extend across multiple areas of independent hotel operations, including:
- Direct sales: Ability to create and sell special room packages directly to travelers online.
- Guest services: Automated confirmation emails help establish guest relationships before arrival.
- Online marketing: Real-time content management allows for fresh, flexible digital messaging.