social media benefits for independent hotels

Hey independent hoteliers, let's get social!

There are many reasons independent hoteliers avoid using using social media for their hotels. Whether you think you're too busy, don't need to use social media, or that social media is just too complicated, being on social channels might provide you with an opportunity to reach new prospective guests,…

Innovative Marketing ideas for Independent Hotel in 2017

Every independent hotel relies on marketing to attract guests, separate themselves from competitors and drive revenue to support daily operations.  Online Travel Agencies (OTAs) and digital advertising are some of the most common hotel marketing tools and tactics, but there are lots of available options…

Helpful last-minute Thanksgiving tips for independent hotels

This year, 48.7 million people are expected to travel 50 miles or more to celebrate Thanksgiving - one million more travelers than last year.  With more travelers venturing away from home, independent hotels will have more opportunities to deliver wonderful lodging experiences and capture greater holiday…

Here's how to prepare your independent hotel for winter

Shoulder season has been enjoyable for lots of travelers and independent hoteliers, but while this great fall weather may last for a few more weeks, winter is definitely on the way.  Cold, wet and icy weather presents various challenges for hotels, but preparing in advance can make operating during…

3 tips for creating a winning room pricing strategy

Establishing a competitive room pricing strategy is a top priority for all independent hoteliers.  Whether activated annually or adjusted seasonally, it should effectively drive bookings, influence market value, stimulate revenue and profit growth and, ultimately, support an independent hotel’s ability…

Here's how to get the most out of HX: The Hotel Experience - Rooms to Restaurants 2016

From November 13-15, some of the most innovative minds in hospitality will gather at HX: The Hotel Experience - Rooms to Restaurants 2016 at the Jacob K. Javits Convention Center in New York City.  Our innRoad team will be in attendance, so swing by booth #2830 to say hello.  It’s sure to be a busy…

Eliminate the digital divide with innRoad

There are lots of characteristics that differentiate independent hotels from their branded, chain competitors.  Unique personalities, hands-on guest services and extensive local knowledge are a few areas where independents are known to excel.  On the branded side, technology has provided chains with…

Why is shopping for hotel software so confusing?

We hear from independent hoteliers that shopping for new hotel software is too confusing.  We understand the nervousness that comes with making such an important decision, but selecting hotel software shouldn’t give you a weeks-long headache.  To help clear up some of the confusion, here are some…

How independent hoteliers can avoid buyer's remorse

In preparation for the holidays and new calendar year, many independent hoteliers are now assessing their operations and planning for upgrades and renewals.  Determining the useful value of FF&E, computer equipment, service contracts and other items is the “easy” part of the process.  The main…