First impressions matter: Why online reviews must matter for your independent property

In our conversations with independent property operators, most agree that online reviews of their property posted on TripAdvisor, online travel agencies (OTAs) and social media are extremely valuable.  However, a quick scan through various review sites reveals that a sizeable portion of guest comments…

Overbooking: Stop making bad bets against your independent hotel

Overbooking is a touchy topic for independent hotel operators for various reasons.  On one hand, it’s a proven strategy to help guard against cancelations and no shows that leave you with empty rooms and lost revenue.  On another, overbooking is a product of operational shortcomings, particularly…

3 must-have tech tools for independent hotels

While everyone might be talking about how important it is for your independent hotel to have the right technology, it can be hard to know why each is important. Here at innRoad, we offer a Property Management Software that helps independent hoteliers get the most out of their property. How? Check out…

innRoad is here to help you invest wisely in your independent hotel's future

We provide our cloud-based hotel property management software (PMS) to hundreds of hard-working independent hoteliers to help them run their properties more efficiently and grasp greater control over their daily operations.  That said, we also know that many other independents want to reduce the stress…

2017 Tech Talk for Independent Hotels

Great hospitality has always been, and will continue to the be, the primary focus of every independent hotel – it’s what makes staying at a hotel, as well as working in one, special for guests and operators, respectively.  However, innovative hotel technology is rapidly reshaping the entire industry…

How to outsource your independent hotel's marketing needs

Marketing is key to an independent hotel’s success.  With the growing importance of direct and 3rd party online booking, social media and other promotional tactics, hoteliers need a strong marketing strategy to ensure reservations and revenue continue rolling in.  While many hoteliers have a vision…

Digital Marketing Essentials for Independent Hotels

Digital marketing tools, such as online travel agencies (OTAs), social media and email, allow independent hotels to promote themselves to new, potential guests and reconnect with travelers who’ve already spent quality time on-property.  Although picking up the basics of digital marketing is easy,…

Here's your 2017 Quickstart Guide For Independent Hotels

Happy New Year!  2017 has arrived and with it comes the potential for another successful year for your independent hotel.  As always, our independent hotel software experts are available to share how innRoad enhances daily productivity for independent hotel operators like yourself, but we also want…