Overbooking is a touchy topic for independent hotel operators for various reasons. On one hand, it’s a proven strategy to help guard against cancelations and no shows that leave you with empty rooms and lost revenue. On another, overbooking is a product of operational shortcomings, particularly for hoteliers still relying on manual management tactics and segmented booking channels. But regardless of how overbookings initially occur, the cause a litany of the issues that hoteliers must ultimately cure.
Starting with the unhappy traveler standing at your front desk, overbookings can have a negative, domino-like effect on your independent hotel’s reputation, revenue and future. In addition to the cost of rebooking travelers at competing hotels, the threat of receiving future negative online reviews also looms for independents. The only way to truly curtail the impact of unintentional overbookings is to eliminate the potential for them to occur all together.
Learn how many independent hotel operators have conquered the challenges of overbooking by downloading Overbooking: Stop making bad bets against your independent hotel. Within we dive deeper into how unintended overbookings often happen and how independents can finally eliminate them.
Download your copy of Overbooking: Stop making bad bets against your independent hotel today.