innRoad's Tips and Tools for Independent Hotel Success

The roles of independent hoteliers are uniquely challenging, yet extremely rewarding.  Like their larger, chain hotel competitors, independents are tasked with providing exceptional hospitality and creating memorable experiences for their guests, but in most cases, they must execute with fewer resources,…

Prevent reputation-harming hotel overbookings with innRoad

Right now, overbooking is the hottest topic swirling in and around the travel industry.  The spotlight is primarily on airlines, but hotels also use overbooking to guard against no-shows and cancellations.  However, not all hotel overbookings are the same, particularly for smaller, independent hotels.Some…

Independent Hoteliers' Guide to Launching Successful Promotions

Travelers want the best value possible for their hard-earned dollars, so as an independent hotelier, if you want travelers to consistently book your rooms, you must effectively communicate what your hotel has to offer.  To do this, you must put on your “marketing cap” and design enticing promotions…

Don't Get Left Out: Benefits and disadvantages associated with OTAs for independent hotels

For some independent hotel operators, the mention of online travel agencies (OTAs) stirs up a mixed bag of emotions.  OTAs provide online marketing and booking technology that help level the competitive playing field for independent hotels, but these tools and increased online exposure come at a price…

Here's what you need to know about your competitors

As an independent hotelier, managing your property is more than a full-time job, so there’s little time to pay attention to what’s happening at competing hotels, right?  While this may be true, it’s unfortunately a recipe for falling behind the competitive curve.  Independents have lots of autonomy…

How high are your expectations for upcoming busy season?

In many markets, spring break has wrapped up so independent hoteliers can now catch their breath and recover from a few frantic weeks.  However, this moment will be short lived because the summer busy season is right around the corner and operators need the time in-between to prepare for the next wave…

Here's how to hire all-stars for your independent hotel

In running an independent hotel, hiring will always be one of the most challenging tasks for a hotelier.  Making good hires is like hitting home runs in baseball – high-performing team members will consistently keep independent hotels in the lead.  However, bad hires can have a lasting, negative…

3 Busy Season Goals for Every Independent Hotelier

With every passing week, we get a little closer to the much-anticipated summer travel season.  For travelers, it’s a time to get away and have fun, relax and recharge.  For hoteliers, it’s an opportunity to leverage rising traveler demand to secure stronger bookings, drive top-line revenue and…