Let us know how innRoad can help your hotel achieve its summer goals

After months of anticipation, Memorial Day weekend finally kicked off the start of the summer travel season!  But while travelers are looking forward to winding down with months of rest, relaxation and fun, independent hotel operators are gearing up to provide them with memorable travel experiences…

Here's how to handle last-minute cancellations

Managing last-minute cancellations is a regular part of hotel operations, but it’s still a major headache that has broad-reaching implications for independent hotels.  At a minimum, cancellations can impact a hotel’s weekly/weekend occupancy, cash flow and staffing needs.  Additionally, depending…

Get more summer bookings with innRoad

We’re finally here!  With the arrival of the Memorial Day holiday weekend comes the start of the summer travel busy season for independent hotels.  Over the coming months, travelers will crisscross the globe visiting family and friends, experiencing new adventures and enjoying well-deserved rest…

innRoad Social Media 201 Infographic

With Memorial Day weekend just days away, the start of the summer travel busy season is almost here.  While you’re focusing on the guests who will soon arrive on-property, don’t forget about all the travelers who are searching for the perfect summer destination online.  They might not know much…

Rookie Mistakes to Avoid on Social Media

Social media is a great tool for independent hotels that want to better establish their brand, extend their digital reach and, most importantly, establish stronger relationships with travelers.  However, hoteliers who are new to using social media for business, or new to social media entirely, should…

Website Essentials for Independent Hotels

In today’s hotel business, customer service begins long before guests walk into independent hotel lobbies and check-in for their stay.  For many travelers, their lodging experience begins online, specifically, on hotel websites.  This is where they’re introduced to the property, gain an understanding…

Marketing "Need to Know" List for Independent Hotels

Marketing is essential to the long-term success of every independent hotel, but it’s not a task that all hoteliers naturally grasp or enjoy.  Marketing’s wide-ranging strategies, tools, tactics, channels and outcomes can make deciding how to promote your hotel to travelers challenging, but it’s…

How to attract all different types of guests this summer

As the results of a recent Kayak.com study reveal, lots of people are squeezing in time during work to plan their next travel experience:57% of Kayak searches occurred during the workday (8 am – 6 pm) Greatest workday search spike occurred during the 11 am to Noon hour period. Tuesday is…

There's a new type of traveler you should look for this summer

Independent hoteliers primarily focus their marketing efforts on capturing bookings from out of town travelers who are visiting on business or looking to enjoy some leisure time away from home.  The rationale is simple – out of towners need places to stay, so hotels are willing to accommodate them. …