As the results of a recent Kayak.com study reveal, lots of people are squeezing in time during work to plan their next travel experience:
- 57% of Kayak searches occurred during the workday (8 am – 6 pm)
- Greatest workday search spike occurred during the 11 am to Noon hour period.
- Tuesday is the most popular weekday to search travel.
- 66% of searches occur on desktops and 34% on mobile devices
For independent hotels, these results should help reaffirm an already known fact – busy season is on the way! And with busy season comes lots of opportunities to welcome new guests from across various traveler segments, such as leisure travelers, business professionals, families, couples, solo adventurers, one-night guests and weeklong vacationers.
In our latest download, “How to attract all different types of guests this summer,” we cover some easy-to-execute tips for broadening the marketing reach for your independent hotel. With strong market competition, independent hotels must do more than simply hope that travelers will book rooms. Keeping occupancy and revenue levels healthy throughout the summer requires great planning and execution, so we’ve provided tips to help independents successfully position themselves for busy season success.
Click here to receive your free copy of “How to attract all different types of guests this summer” today.