In today’s hotel business, customer service begins long before guests walk into independent hotel lobbies and check-in for their stay. For many travelers, their lodging experience begins online, specifically, on hotel websites. This is where they’re introduced to the property, gain an understanding of the hotel’s level of service and develop expectations for their upcoming stay. Well-designed hotel websites provide travelers with all the information and functionality needed to make them feel confident in their lodging selection. However, this isn’t the case for all hotel websites.
Some hotel websites lack the features and information that many travelers expect – leaving properties at risk of losing bookings to competing hotels with better functionality. But what’s great about digital tools like hotel websites is that they can be quickly updated at reasonable costs, so we’ve provided some insights on the most important features to help hoteliers maximize the value of their website in our latest downloadable guide, “Website Essentials for Independent Hotels.”
Inside, independents will find key tips and tools for enhancing their websites so they can provide travelers with a better online experience and help keep bookings from going to their competitors. Download a free copy of “Website Essentials for Independent Hotels” today.