Key marketing strategies for retaining your most loyal guests

Marketing your independent hotel to travelers who are unfamiliar with your property can feel like aiming at a moving target. Depending on the traveler, booking decisions can be based on room rates, availability, room types, amenities, location, brand reputation and dozens of other personal preferences.…

Hoteliers guide to creative special offers for summer bookings

Even though we’ve just reached the official first day of summer, independent hotels have been in busy season mode for weeks.  Since late spring, hoteliers have been welcoming travelers who are taking their long-planned vacations or popping in for quick getaways.  However, even with a healthy slate…

OTA "Billboard Effect" still works for independent hotels

If you’re familiar with online travel agencies (OTAs), it’s likely that you’ve heard of the “billboard effect” – the descriptor given to the behavior of travelers who view OTA hotel listings for research and inspiration, but then book their rooms directly via hotel websites.  Since the “billboard…

Quick tips to create engaging social media content this summer

We haven’t reached the official first day of summer yet, but the busy season is already in full swing. To grab travelers’ attention, lots of hotels are filling their social media timelines with special offers and discounts in an effort to boost occupancy during the lucrative busy season. While promotional…

What's your online review site strategy?

Online reviews posted by travelers on TripAdvisor and online travel agencies (OTAs), like Hotels.com and Expedia, have enormous value for hoteliers, especially during the lucrative summer months.  Reviews provide travelers with valuable nuggets of information that help them complete itineraries and…

Simple team member training tips to keep your guests happy this summer

Providing excellent guest service is a very process-driven experience for independent hotels.  Keeping a hotel’s level of service consistent requires well-defined standards and ongoing training to ensure all team members understand what’s expected of them when taking care of guests.  However, processes…

How to keep your team focused and working efficiently during the summer

As the weather warms and more travelers fill your rooms, your team members will inevitably feel the push to work faster and harder each day to keep operations running smoothly.  While the collective focus will be on providing great travel experiences for your guests, it’s important to not lose sight…