How to lay the foundation for increased occupancy

With the leaves changing, and the weather starting to cool down, it’s finally clear that Fall has arrived. It’s about time considering independent hoteliers are almost at the midpoint of their Shoulder Season. We hope that everyone’s shoulder season projects are going well so far and that you are on track to accomplish everything you wanted to this Fall. Whether your focus is on making structural improvements to your property or starting up an effective marketing strategy, your guests and staff appreciate your effort!

For the next two months, however, we are here to urge you to begin work on a new project: laying the foundation for increased occupancy for your independent property. Increased occupancy for next week, next season or even next year, doesn’t just happen overnight, it requires a strong foundation. We know there are already a lot of projects on your plate, that’s why we’re here to help make sure you begin to build the foundation in easy steps.

Over the course of October and November, we’ll be focusing on 4 ways you can ensure your rooms are booked. We will focus on the importance of adding online booking channels (both OTAs and a booking engine for your website), the benefit of high quality reporting and forecasting, best practices for adjusting your rates, and finally how to design a winning winter marketing strategy. For each topic, we’ll cover why each step is important for you, and provide tips and pointers on how to implement a strategy that works for you. Of course, if you have more questions or want more information, please reach out to an innRoad property advisor by clicking here. We’re ready to start laying the foundation to ensure 2018 is the best year for your independent property, are you?