Entries by Emily Smul

innRoad is here to help you invest wisely in your independent hotel’s future

We provide our cloud-based hotel property management software (PMS) to hundreds of hard-working independent hoteliers to help them run their properties more efficiently and grasp greater control over their daily operations.  That said, we also know that many other independents want to reduce the stress and minimize the challenges of managing their property but lack […]

How to outsource your independent hotel’s marketing needs

Marketing is key to an independent hotel’s success.  With the growing importance of direct and 3rd party online booking, social media and other promotional tactics, hoteliers need a strong marketing strategy to ensure reservations and revenue continue rolling in.  While many hoteliers have a vision of how they want to connect with travelers, some fall […]

Digital Marketing Essentials for Independent Hotels

Digital marketing tools, such as online travel agencies (OTAs), social media and email, allow independent hotels to promote themselves to new, potential guests and reconnect with travelers who’ve already spent quality time on-property.  Although picking up the basics of digital marketing is easy, there’s a lot that goes into creating effective marketing campaigns.  To ensure […]

Here’s your 2017 Quickstart Guide For Independent Hotels

Happy New Year!  2017 has arrived and with it comes the potential for another successful year for your independent hotel.  As always, our independent hotel software experts are available to share how innRoad enhances daily productivity for independent hotel operators like yourself, but we also want to provide you with an additional resource to help […]

How building relationships this holiday season can help independent hotels

The holiday travel season is often hectic, but also extremely valuable for independent hotels. From November through January, operators focus on providing excellent hospitality to ensure their guests depart with warm holiday memories. While managing within the “four walls” will always be the priority for hoteliers, the holidays also offer great opportunities to build relationships […]

Major mistakes independent hoteliers cannot make in 2017

We all make mistakes.  In many cases, their impact is minimal, so we simply learn a few valuable lessons and move forward.  However, there are some errors that aren’t easily overcome – those really big “Oops” moments.  Many independent hotels cannot afford major missteps that have long-lasting effects, but unfortunately, they happen every year.  To […]