Entries by Emily Smul

Hoteliers guide to creative special offers for summer bookings

Even though we’ve just reached the official first day of summer, independent hotels have been in busy season mode for weeks.  Since late spring, hoteliers have been welcoming travelers who are taking their long-planned vacations or popping in for quick getaways.  However, even with a healthy slate of summer bookings, we know that independents are […]

OTA “Billboard Effect” still works for independent hotels

If you’re familiar with online travel agencies (OTAs), it’s likely that you’ve heard of the “billboard effect” – the descriptor given to the behavior of travelers who view OTA hotel listings for research and inspiration, but then book their rooms directly via hotel websites.  Since the “billboard effect” was first noted in a 2009 Cornell […]

What’s your online review site strategy?

Online reviews posted by travelers on TripAdvisor and online travel agencies (OTAs), like Hotels.com and Expedia, have enormous value for hoteliers, especially during the lucrative summer months.  Reviews provide travelers with valuable nuggets of information that help them complete itineraries and narrow their choices.  Good reviews provide independents with opportunities to influence travelers and capture […]

Simple team member training tips to keep your guests happy this summer

Providing excellent guest service is a very process-driven experience for independent hotels.  Keeping a hotel’s level of service consistent requires well-defined standards and ongoing training to ensure all team members understand what’s expected of them when taking care of guests.  However, processes and standards aside, hoteliers cannot afford to discount the simple, easy-to-execute tasks and […]

Let us know how innRoad can help your hotel achieve its summer goals

After months of anticipation, Memorial Day weekend finally kicked off the start of the summer travel season!  But while travelers are looking forward to winding down with months of rest, relaxation and fun, independent hotel operators are gearing up to provide them with memorable travel experiences and keeping their properties operating smoothly.  Managing the ups […]

Here’s how to handle last-minute cancellations

Managing last-minute cancellations is a regular part of hotel operations, but it’s still a major headache that has broad-reaching implications for independent hotels.  At a minimum, cancellations can impact a hotel’s weekly/weekend occupancy, cash flow and staffing needs.  Additionally, depending on when they occur and the number of rooms affected, cancellations can throw profitability projections […]

Get more summer bookings with innRoad

We’re finally here!  With the arrival of the Memorial Day holiday weekend comes the start of the summer travel busy season for independent hotels.  Over the coming months, travelers will crisscross the globe visiting family and friends, experiencing new adventures and enjoying well-deserved rest and relaxation.  In speaking with our independent hotel customers, many are […]