Entries by Emily Smul


AAHOA (Asian American Hotel Owners Association) is the largest hotel owners association in the world. The more than 16,000 AAHOA members own almost 1 in every 2 hotels in the United States. With billions of dollars in property assets and hundreds of thousands of employees, AAHOA members are core economic contributors in virtually every community […]

4 Ways to Take Advantage of Shoulder Season

Now that Labor Day weekend has come and gone, independent hotels are officially in shoulder season. As we recently discussed, even though it’s considered “off-peak,” shoulder season is still an important time for independent hoteliers. For some hoteliers, shoulder season is about generate a lot of bookings and revenue, while for others it’s about getting […]

Welcome to Shoulder Season!

Happy Labor Day Independent Hoteliers! We hope your last weekend of summer is enjoyable and relaxing! While we don’t want to rush you out of summer, we are excited to announce the start of Shoulder Season 2017! For independent hotels, shoulder season represents the travel period between the peak and off-peak seasons. While the exact […]

The Downside of OTAs for Independent Hoteliers

We’ve spent this month explaining why OTA profiles are so important for independent hoteliers. We’ve discussed first steps in establishing your profile on OTAs, and provided tips and tricks to help increase visibility and bookings for existing profiles. While all this information is helpful for independent hoteliers, there is one important factor that we haven’t […]

Why the summer busy season is the perfect time for independent hotels to partner with innRoad

We know that right now, independent hoteliers nationwide are experiencing the excitement and stress of the summer busy season.  With the fast pace of daily operations, many operators are focused on simply getting through each day with the tools they already have in place.  However, what if we told you that one of the best […]