Entries by Emily Smul

How innRoad can help enhance your guests’ experience

The quality of the guest experience is what separates struggling independent hotels from highly-rated, consistently-recommended properties.  Providing memorable guest experiences allows hotels to capture more bookings, stronger revenue and various other business-building benefits.  Hoteliers consider lots of variables when executing the guest experience, but consistency and understanding guest needs are two of the most important […]

Tips and Advice for a successful rest of 2017 and beyond

Earlier this week, we provided you with helpful tips for evaluating your independent hotel’s mid-year performance.  Taking stock of how your property has performed to date is critical for understanding if you are on-target to meet annual goals or if mid-stream adjustments are needed.  Hopefully, your hotel’s performance indicators are trending positively, but if you […]

Key marketing strategies for retaining your most loyal guests

Marketing your independent hotel to travelers who are unfamiliar with your property can feel like aiming at a moving target. Depending on the traveler, booking decisions can be based on room rates, availability, room types, amenities, location, brand reputation and dozens of other personal preferences. With so many factors in play, crafting an effective marketing […]

What’s your online review site strategy?

Online reviews posted by travelers on TripAdvisor and online travel agencies (OTAs), like Hotels.com and Expedia, have enormous value for hoteliers, especially during the lucrative summer months.  Reviews provide travelers with valuable nuggets of information that help them complete itineraries and narrow their choices.  Good reviews provide independents with opportunities to influence travelers and capture […]

Simple team member training tips to keep your guests happy this summer

Providing excellent guest service is a very process-driven experience for independent hotels.  Keeping a hotel’s level of service consistent requires well-defined standards and ongoing training to ensure all team members understand what’s expected of them when taking care of guests.  However, processes and standards aside, hoteliers cannot afford to discount the simple, easy-to-execute tasks and […]