Entries by innRoad

Hotel OTAs: Opportunities or Obstacles?

Over the past 20 years, the consumer travel experience has changed dramatically.  With travel information easily accessible online, consumers make decisions about destinations, flights, rental cars and hotels in a matter of minutes.  And with the booking power of Online Travel Agents (OTAs), such as Expedia, Priceline, Hotels.com and Booking.com, consumers can create, confirm and […]

Tips to Develop a Hotel Social Media Plan

Even for the most technology-savvy person, managing the social media presence for a business can be challenging.  The common initial thought is, “Oh, it’s just Facebook!” or “Oh, it’s just Twitter!”  However, managing an active hotel social media business account for your property is far different from logging on to keep in touch with friends.  […]

An Integrated Hotel Management System is Key to Your Success

Working in a true 24/7/365 industry, all hotel operators, both first-time managers and seasoned veterans, know that it takes more than strong leadership, a knowledgeable and well-organized team to keep things running smoothly. It helps to have the appropriate tools and technology, to efficiently manage the complex operations required of a successful hotel. One key […]

Are you a social media participant?

Today, many brands, both large and small, have a presence on social media.  It ranges from simply maintaining a Facebook page to integrating the major channels, like Facebook, Twitter, Instagram, Pinterest, Foursquare and Google+, into their annual marketing plan. All of these social media channels are great tools that connect properties with consumers who appreciate […]

Understanding innRoad Technology: What is “the Cloud?”

At innRoad, we provide independent hotel operators with our all-in-one, cloud-based hotel PMS to help them enhance their daily operations and deliver first-class hospitality to their guests. Our team, as well as our loyal customers, can easily speak about the ins and outs of our software.  However, we know that when it comes to understanding technology, there […]