Online reviews are shaping the shopping habits of consumers. Before making important purchases, many consumers read online reviews to gather opinions from other shoppers. The influence of online reviews is also growing throughout the hotel sector, so independent hotels must be aware of and understand how to manage the online conversation about their property. Here […]
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Get connected to Airbnb with innRoad innRoad now offers independent lodging properties connectivity to Airbnb, the global online marketplace offering travelers lodging and tourism experiences. Airbnb spends over $23 million annually on ads in the U.S. to promote its digital platform showcasing over four million global listings and averaging 500,000 stays per night.
The Pros And Cons Of Overbooking Overbooking is a strategic tool used by hoteliers to guard against leaving guestrooms vacant so they can maximize occupancy and revenue. While 100% occupancy is the ultimate reward, overbooking risks displacing guests and having to “walk” them another property at the hotel’s expense. Is overbooking worth the risk to […]
With spring making its annual debut, independent hoteliers are looking forward to the upcoming busy season. However, to ensure its success, operators must begin preparing now. Here are a few important steps all independent hotels must take to maximize their busy season opportunities.
Generating additional revenue is always top of mind for independent hoteliers, but identifying new revenue streams can be challenging in an already fast-moving business. Here are a few thought starters that independent hoteliers can leverage to drive fresh revenue in 2019:
Cutting back on expenses is at the top of every independent hotel’s “To do” list. With reduced spending, hoteliers can allocate more funds toward critical areas, such as property enhancements, salaries and benefits, marketing and sales and the guest experience. Here are a few tips for reducing costs so you can invest more capital into […]
Hoteliers spend countless hours developing their hotel brands to fit a carefully crafted vision. However, as brands evolve, they must be reevaluated to determine if their original vision has held up in the eyes of guests. Brand evaluations are complex exercises, but here are a few simple tips to get you started on determining if […]
Back to the Basics: 3 essentials for a quality independent hotel stay Competition within today’s hotel industry is challenging to say the least. Major brands are consolidating, popular home sharing platforms are surging and technology is disrupting every phase of hotel operations and the guest experience. For some independents, it can feel like a battle […]
Although guest check-in is one of the more routine tasks independent hoteliers handle on a daily basis, the process is essential to the success of the guest experience. To ensure independent hotels are maximizing this key guest touch point, hoteliers should always look for simple ways to enhance and improve the process. Here are a […]
The business of hospitality is all about taking care of people. Whether it’s guests, co-workers, vendors or those just passing through, people working in the hospitality industry have a natural talent for making others feel welcome, regardless if it’s for a brief moment or the duration of a long stay. For independent hoteliers, nurturing and […]
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