Entries by jeff.vanzant@innroad.com

How Online Reviews Impact Hotel Revenue

Online reviews are shaping the shopping habits of consumers. Before making important purchases, many consumers read online reviews to gather opinions from other shoppers. The influence of online reviews is also growing throughout the hotel sector, so independent hotels must be aware of and understand how to manage the online conversation about their property. Here […]

Get connected to Airbnb with innRoad

Get connected to Airbnb with innRoad innRoad now offers independent lodging properties connectivity to Airbnb, the global online marketplace offering travelers lodging and tourism experiences. Airbnb spends over $23 million annually on ads in the U.S. to promote its digital platform showcasing over four million global listings and averaging 500,000 stays per night.

The Pros And Cons Of Overbooking

The Pros And Cons Of Overbooking Overbooking is a strategic tool used by hoteliers to guard against leaving guestrooms vacant so they can maximize occupancy and revenue. While 100% occupancy is the ultimate reward, overbooking risks displacing guests and having to “walk” them another property at the hotel’s expense. Is overbooking worth the risk to […]

Back to the Basics: 3 essentials for a quality independent hotel stay

Back to the Basics: 3 essentials for a quality independent hotel stay Competition within today’s hotel industry is challenging to say the least. Major brands are consolidating, popular home sharing platforms are surging and technology is disrupting every phase of hotel operations and the guest experience. For some independents, it can feel like a battle […]

Invest in your team to generate strong returns for your independent property

The business of hospitality is all about taking care of people.  Whether it’s guests, co-workers, vendors or those just passing through, people working in the hospitality industry have a natural talent for making others feel welcome, regardless if it’s for a brief moment or the duration of a long stay.  For independent hoteliers, nurturing and […]