Within a relatively short timeframe, technology has quickly reshaped some of the hotel industry’s most essential functions. For example, look no further than direct booking. The fully automated digital process that travelers utilize today previously required various manual steps to complete each reservation. Here’s a quick look back at how independent hotels previously managed direct […]
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While many independent hotel operators have developed the skills to fully leverage the influence of social media for their property, others still have opportunities to get more value out of these digital tools. For those primarily in the latter group, here are a few reasons why embracing social media can be beneficial for your independent […]
Planning and booking Technology is changing how hotel guests navigate their individual travel journeys. With a few taps on a mobile device, travelers can customize their experience by seeking information, requesting services, making purchases, and interacting with hotel team members and other travelers. Here’s a quick look at some of the ways technology is impacting […]
Shopping for a new property management system (PMS) can be challenging. In addition to the financial commitment, it requires an investment of effort and energy from hotel team members to utilize the new system to its fullest capabilities. When making this decision, independent hoteliers want to feel confident and know they’re making the right choice […]
Direct booking is a vital component of many independent hotels’ inventory distribution strategy. Here are some of the key benefits independents gain from direct booking: More control over the online guest experience Direct booking allows hoteliers to better control the online booking experience for their guests. With booking engine technology integrated into their website, hotel […]
Booking abandonment occurs when consumers visit hotel websites, initiate the booking process but then fail to confirm a reservation before leaving the site. For hoteliers, this represents an enormous amount of unconsumed revenue and begs the question, “Why does this happen?” One reason why booking abandonment occurs, particularly in the early stages of travel planning, […]
Online reviews are shaping the shopping habits of consumers. Before making important purchases, many consumers read online reviews to gather opinions from other shoppers. The influence of online reviews is also growing throughout the hotel sector, so independent hotels must be aware of and understand how to manage the online conversation about their property. Here […]
Get connected to Airbnb with innRoad innRoad now offers independent lodging properties connectivity to Airbnb, the global online marketplace offering travelers lodging and tourism experiences. Airbnb spends over $23 million annually on ads in the U.S. to promote its digital platform showcasing over four million global listings and averaging 500,000 stays per night.
The Pros And Cons Of Overbooking Overbooking is a strategic tool used by hoteliers to guard against leaving guestrooms vacant so they can maximize occupancy and revenue. While 100% occupancy is the ultimate reward, overbooking risks displacing guests and having to “walk” them another property at the hotel’s expense. Is overbooking worth the risk to […]
With spring making its annual debut, independent hoteliers are looking forward to the upcoming busy season. However, to ensure its success, operators must begin preparing now. Here are a few important steps all independent hotels must take to maximize their busy season opportunities.
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