
Direct bookings: Where we started, where we’re going
Within a relatively short timeframe, technology has quickly
reshaped some of the hotel industry’s most essential functions. For example,
look no further than direct booking. The fully automated digital process that
travelers utilize today previously required various manual steps to complete each
reservation.…

3 reasons why independent hotels should embrace social media
While many independent hotel operators have developed the
skills to fully leverage the influence of social media for their property,
others still have opportunities to get more value out of these digital tools.
For those primarily in the latter group, here are a few reasons why embracing
social media…

Leveraging technology to improve the hotel guest journey
Planning and bookingTechnology is changing how hotel guests navigate their individual
travel journeys. With a few taps on a mobile device, travelers can customize
their experience by seeking information, requesting services, making purchases,
and interacting with hotel team members and other travelers.…

5 Questions To Ask Your Property Management System
Shopping for a new property management system (PMS) can be challenging. In addition to the financial commitment, it requires an investment of effort and energy from hotel team members to utilize the new system to its fullest capabilities. When making this decision, independent hoteliers want to feel…

Benefits of direct bookings for independent hotels
Direct booking is a
vital component of many independent hotels’ inventory distribution strategy.
Here are some of the key benefits independents gain from direct booking:More control over the
online guest experienceDirect booking allows hoteliers to better control the online
booking experience…

Booking abandonment: Why it happens and how to solve it
Booking
abandonment occurs when consumers visit hotel websites, initiate the booking
process but then fail to confirm a reservation before leaving the site. For
hoteliers, this represents an enormous amount of unconsumed revenue and begs
the question, “Why does this happen?”One reason
why booking…

How Online Reviews Impact Hotel Revenue
Online reviews are shaping the shopping habits of consumers. Before making important purchases, many consumers read online reviews to gather opinions from other shoppers. The influence of online reviews is also growing throughout the hotel sector, so independent hotels must be aware of and understand…

Get connected to Airbnb with innRoad
Get connected to Airbnb with innRoad
innRoad now offers independent lodging properties connectivity to Airbnb, the global online marketplace offering travelers lodging and tourism experiences. Airbnb spends over $23 million annually on ads in the U.S. to promote its digital platform showcasing over…

The Pros And Cons Of Overbooking
The Pros And Cons Of Overbooking
Overbooking is a strategic tool used by hoteliers to guard against leaving guestrooms vacant so they can maximize occupancy and revenue. While 100% occupancy is the ultimate reward, overbooking risks displacing guests and having to “walk” them another property at…

Is your independent hotel prepared for busy season?
With spring making its annual debut, independent hoteliers are looking forward to the upcoming busy season. However, to ensure its success, operators must begin preparing now. Here are a few important steps all independent hotels must take to maximize their busy season opportunities.Rate managementWith…