Obstacles or opportunities? Ideas that may be worth the effort for your independent hotel

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We all know that some opportunities are likely to create more issues than they’re worth, so the smart decision is to simply let them pass.  However, sometimes taking a longer, harder look at what appears to be an obstacle can uncover a great, unforeseen opportunity.  Learning to navigate certain…

Plan today, profit tomorrow: Revenue-generating ideas for independent hotels

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Independent hoteliers are always searching for new and creative ways to maximize their revenue-generating opportunities.  However, moving from “idea” to “implementation” can be a challenge, so here are some easy-to-execute ideas to help hoteliers navigate their way along the path to profits.Develop…

2018 mid-year check-in: How’s your independent hotel performing?

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With six months down and six more to go, now is a great time to take a close look at how well your independent hotel is performing in 2018.  Here are a few key areas to explore and helpful tips to help you evaluate your property’s performance and position it for a successful second half of the year.Guest…

Digital engagement tips for independent hotels

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Engaging with travelers online has become one of the most important customer service responsibilities for independent hoteliers.  Travelers use digital channels to share their experiences, so hoteliers should look to leverage this valuable feedback to evaluate and improve operations, especially during…

Is your independent hotel equipped with the best tools for success?

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Our goal at innRoad is provide independent hoteliers with the best tools for success.  Here’s a quick look at some of the tools we have to offer:Our Property Advisers are here to help you gain valuable insights about your local competitors.  Simply provide us with a few important details and…

Why the summer busy season is the perfect time for independent hotels to partner with innRoad

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We know that right now, independent hoteliers nationwide are experiencing the excitement and stress of the summer busy season.  With the fast pace of daily operations, many operators are focused on simply getting through each day with the tools they already have in place.  However, what if we told…

How to get travelers to do less online looking, and more online booking!

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The path to purchase for travelers searching online for independent hotel rooms is often a winding journey.  Travelers consider dozens of factors when narrowing their choices, some common, such as location and amenities, and others unconventional, like allowing exotic animals, so they rely on hotel…

Two tips for independent hotliers to help you thrive this holiday season

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The Thanksgiving travel weekend has come and gone, but the holiday travel season is just getting into full swing.  For independent hotel operators, completing a successful holiday season serves two very important purposes.  First, it ensures a strong finish to 2016.  If your reservations and revenue…

Eliminate the digital divide with innRoad

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There are lots of characteristics that differentiate independent hotels from their branded, chain competitors.  Unique personalities, hands-on guest services and extensive local knowledge are a few areas where independents are known to excel.  On the branded side, technology has provided chains with…

The Value of Online Booking for Independent Hotels

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The online booking process is a critical phase in the travel planning journey for travelers and independent hotels.  In many cases, hotel rooms are travelers’ largest financial commitment.  For hotels, online bookings validate investments into digital reservations channels, marketing campaigns and…