Posts

How authentic is your hotel’s digital marketing message?

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Today’s digital marketing landscape evolves quickly, which unfortunately creates confusion and frustration for some independent hoteliers.  As soon as many became comfortable with their websites, email marketing and OTAs, social media channels like Facebook, Twitter, YouTube and Instagram skyrocketed…
digital marketing for independent hotels

What every independent hotelier must know about digital media

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In the brick and mortar world of hotel operations, independent hoteliers are well aware of the challenges of competing against large, corporate hotel brands for bookings and revenue.  Million dollar marketing budgets create a competitive advantage and provide name recognition that allows some individual…