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maintaining your independent hotel's identity

Why maintaining your independent hotel's identity and culture matter more than ever!

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In today’s ever-shifting hotel industry, maintaining your independent hotel’s identity and culture are more valuable than ever. Although operators are faced with the pressures of competing against non-traditional lodging companies, predicting millennial traveler preferences and satisfying guests’…

Does your hotel have a brand identity?

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Here’s a quick quiz that independent hoteliers should complete with their teams:  First, write down ten to twenty phrases, such as “upscale, urban hotel” “guest-focused hospitality,” “great for business travelers” and “service-oriented,” that you believe accurately describes your hotel. …