Posts

Capture 4 times more bookings with these 4 online reputation management tips

Independent hoteliers know that online reviews factor heavily in travelers’ decision making process, but the number of travelers who rely on them and their direct influence on hotel bookings may come as a surprise. A recent study by TrustYou discovered that:• 95% of travelers use reviews when…

Reduce last-minute cancellations with these five easy strategies

Last-minute cancellations are an everyday occurrence for independent hoteliers, but managing them never gets any easier. They cause operators to re-forecast revenue and occupancy expectations, shift staffing schedules and adjust nightly rates. There isn’t a foolproof way to eliminate cancellations,…
hotel shoulder season

Use your hotel shoulder season to get your property into top shape

Labor Day Weekend marked the unofficial end of summer, so now it’s time to settle into the hotel shoulder season. With fewer guests buzzing about, it’s a good opportunity to briefly catch your breath and take stock of a successful summer. Additionally, it’s also a great time to give your property…
maintaining your independent hotel's identity

Why maintaining your independent hotel's identity and culture matter more than ever!

In today’s ever-shifting hotel industry, maintaining your independent hotel’s identity and culture are more valuable than ever. Although operators are faced with the pressures of competing against non-traditional lodging companies, predicting millennial traveler preferences and satisfying guests’…

3 Ways An Independent Hotelier Can Capitalize on Summer Sports

The “Greatest Weekend in Sports,” highlighted by the NBA and NHL Playoffs, NFL Draft, Kentucky Derby and Mayweather-Pacquiao fight has come and gone, but that doesn’t mean that independent hoteliers are out of opportunities to leverage summer sporting events to generate bookings.  Sports, from…

Achieve successful multi-location management with these tips

This holiday season, AAA projects that 98.6 million Americans will travel 50 miles or more during the year-end holiday season, from December 23rd through January 4th.  Not only does this represent a 4% increase over the 94.8 million people who traveled at the end of 2013, the travel volume for this…

Gain a competitive advantage with a hotel central reservation system

Tech-savvy hotel operators have more digital tools available to help propel their business forward than ever before.  Social media, online travel agents, website and mobile booking engines, mobile/tablet apps and other 3rd party technologies make it easier for hotels to connect with travelers across…

Utilizing an online hotel management system is the key to RevPAR growth

STR, the leading global provider of research to the hotel industry, recently released its U.S. Q3 2014 results and hoteliers nationwide should be extremely pleased with the results.  The industry’s three key performance metrics all reported year-over-year increases.  Occupancy rose 3.8% to 70.3%;…

How your hotel reservation software can help attract millennials

“Millennials” is the hottest buzz word and most intriguing traveler segment in the hotel industry today.  Identified as adults aged 18 to 35, it’s currently the largest traveler segment and arguably the most influential.  Almost daily, articles and research studies are published with data…

Successful hotels require 24x7 teamwork

Hotels operate on a true 24 hours a day, 7 days a week business cycle.  Travelers expect their needs to be met around the clock, both on-property and online, so operators must be equipped to handle this responsibility.  Many independent hoteliers have adapted to routinely finessing and resolving daily…