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Tag: Hotel Marketing & Branding

Marketing is especially important for small hotels. Kickstart your small hotel marketing strategy with our hotel marketing ideas.

3 Ways To Increase Your Hotel Bookings This Spring
How to boost your hotel bookings this spring It’s springtime, and we’ve got some great tips for you! Spring is here, which means it’s time for travelers to start planning their vacations. But if you’re a hotel owner or manager, how do you make sure your booking rates are high enough to make the season […]
4 New Year’s Resolutions For Your Hotel
The new year has arrived which calls for new years resolutions for your hotel! We know what you’re thinking, how do I figure out what kind of resolutions to do for a hotel? We’ve got you covered. In this blog, we’ll discuss 4 new years resolutions for your hotel that will help increase your reputation, […]
3 Ways To Market Your Hotel This Holiday & Travel Season
The holidays are upon us! It’s time to prepare your hotel, bed and breakfast, campground, or inn with the holiday cheer that will bring in guests this winter season. Using our 3 strategies to market your property, you’ll be able to have opportunities to close out 2022 and kickoff 2023 with increased bookings and revenue. To […]
5 Easy Steps to Boost Room Service Sales
One of the hallmarks of the hotel service industry is excellent room service. It has played a crucial role in boosting customer satisfaction for nearly a century. Today, hoteliers are finding ways to transform room service options to boost sales, ensure guest safety and make everything more convenient for customers.
11 Ways to Boost Hotel Occupancy
As a small hotel owner, you’re no stranger to the peaks and valleys of the travel industry. Filling your rooms every night may be a breeze during your busy season, but when your low season comes around, getting enough bookings to fill even half your rooms can feel about as easy as getting teeth pulled. […]
Benefits and Disadvantages Associated with OTAs for Independent Hotels
For some independent hotel operators, the mention of online travel agencies (OTAs) stirs up a mixed bag of emotions. OTAs provide online marketing and booking technology that help level the competitive playing field for independent hotels, but these tools and increased online exposure come at a price some operators feel is too costly. With the […]
Understanding the Importance of Online Hotel Reviews
Independent hotel operators understand the importance of online hotel reviews. However, there are still some who aren’t taking advantage of their influence. We get it – managing online reviews adds more work to your already overflowing To Do List, so it’s easier to just ignore them. Well, as with any other decision, there are pros […]
Reasons Why Independent Hotels Fail
As experienced independent hoteliers know well, operating a hotel is serious business – not a passion project or weekend hobby. Independent hotels operate 24/7/365 and require expert management across multiple functional areas, including hiring, training, marketing, accounting, customer service and asset management. And with travelers constantly circulating through the property, there will always be unexpected […]
Strong Core Values and Culture Will Guide Your Independent Hotel to Success
The phrase, “culture eats strategy for lunch,” is often used when discussing the importance of having a strong company culture. In hotel terms, it means that a strong culture can have more influence over your independent hotel operations than a standalone business strategy. Additionally, it’s said that a long-term strategy cannot be sustained without an […]
Business or Leisure Travelers: Who is Driving Your Independent Hotel Forward?
Which of these profiles sounds like your independent hotel? A.)  From Monday through Thursday, lots of business people can be seen quickly wheeling briefcases and luggage through the lobby on their way to their rooms, meetings or the airport to catch their next flight. But on weekends, the excitement of guests moving around the hotel […]
Owned, Paid, and Earned Digital Media for Your Hotel
Marketing for independent hotels has come a long way from simple word of mouth. While the tried and true methods are still very reliable, the marketing landscape has changed drastically. Where marketing was once primarily done in-person, over the phone and via mass print media with billboards and publications, it is now prominently executed online. […]
Tips For Developing Your Independent Hotel’s Social Media Calendar
Recently, we’ve provided helpful tips for getting your independent hotel up and running on social media. While getting started can be challenging, sustaining a regular posting schedule can be even more difficult if you do not plan ahead. Developing a social media calendar is essential for staying organized and on-schedule with posting high-quality content that […]
Encourage Your Hotel Guests to Share Their Experiences on Social Media
Over the past 15 years, social media has drastically changed the way we communicate on a global scale. Websites and mobile apps, like Facebook, Twitter and Instagram, allow people to share their experiences with anyone who wants to pay attention. And though many claim they’re too busy to keep tabs on social media, the numbers […]
Give Your Guests more Reasons to Stay with Help from Your PMS
TripAdvisor, the world’s largest travel site, is a traveler’s ultimate go-to resource for planning the perfect trip. From insights on hotels, restaurants and attractions, TripAdvisor details countless destinations across the globe. Additionally, the site serves as an excellent tool for hospitality industry professionals. In their Top 13 tips for Special Offer success article, TripAdvisor provides […]