4 OTA do’s and don’ts for independent hotels

Here are four key do’s and don’ts independent hotels should consider when working with their online travel agency (OTA) partners and leveraging their digital reach to drive bookings and revenue:DO read guest feedback/ratings and take actionIndependents who claim their OTAs “don’t work”…
marketing for independent hotel

Occupancy-driving marketing tips for independent hotels

Independent hotel marketing strategies are now more sophisticated than ever, but they’re still not too time-consuming or complicated for busy hoteliers to execute.  In many cases, creativity and consistency are the two main ingredients needed to execute successful, occupancy-driving marketing campaigns. …

Turn shoulder season into another busy season

Is it us or did the summer just zoom by?  In a few more weeks, the holiday travel season will be here.  But before we get ahead of ourselves, let’s talk about how independent hotels can take advantage of the post-summer/pre-holiday shoulder season.  With cooler weather and smaller crowds, lots of…

Connect your independent hotel to OTAs

Seamless, global online distribution is one of the key reasons why independent hoteliers choose innRoad as their hotel software partner.  Our hotel software connects independent hotels directly to hundreds of the world’s largest online travel agencies (OTAs), including, Expedia and Orbitz. …

What travelers want from your hotel website

As an independent hotel operator, your website is your most important marketing and sales tool.  Travelers rely on hotel websites for property details, such as guest rooms, amenities and services, as well as other helpful tips.  At first glance, travelers can instantly tell which hotels invest in their…
independent hotel digital marketing

3 keys to email marketing success for independent hotels

Social media may have the spotlight, but email is still a highly effective marketing tool for independent hotels.  Research shows that email marketing delivers a ROI of 222% and is 40x better at acquiring new customers than Facebook and Twitter.  With the power to attract new guests and drive revenue,…
social media benefits for independent hotels

Social media benefits for independent hotels

innRoad’s support of independent hotels extends well beyond getting operators comfortable with our cloud-based hotel software.  We encourage hoteliers to pair our hotel software with innovative strategies and tools to drive performance across all areas of their operations.  For example, we believe…
Digital Marketing for Hotels

Three keys to executing digital marketing for hotels

Digital marketing for hotels is one of the most popular topics on the innRoad blog.  We’ve discussed its different segments, like Earned, Owned and Paid, creative strategies and various tools that can be used to execute digital marketing for hotels.  However, we understand that figuring out what’s…

Top trends to look out for in hotel marketing in 2016

In many ways, 2016 won't be very different from prior years, there's just more to do. When reviewing the landscape it appears as though there are three themes that keep coming up.Focus on Creating Great Guest Experiences Increased Channels Being UniqueFocus On Great Guest Experiences In…

Was your independent hotel successful in 2015?

Late December is the time of year when many independent hoteliers naturally begin to shift their attention toward the quickly approaching New Year.  While planning for a successful start to the New Year is essential, it’s also important to reflect on the past 12 months and take stock in your hotel’s…