Posts

independent hotelier

How authentic is your hotel’s digital marketing message?

Today’s digital marketing landscape evolves quickly, which unfortunately creates confusion and frustration for some independent hoteliers.  As soon as many became comfortable with their websites, email marketing and OTAs, social media channels like Facebook, Twitter, YouTube and Instagram skyrocketed…

Independent hotel marketing in 20 minutes per day

Even though a great hotel stay can happen overnight, a great hotel does not. With the help of some of our clients, I put together a list of three things you can do every day that keep your marketing efforts on the right path.Check in on Social Media (5 minutes) Look at your online reviews &…
independent hotelier

Independent hoteliers: how do you improve?

I am obsessed with marketing. I think I realized it in high school when I started to watch commercials and think "why did they say it that way if they want women to purchase their brand of soda?" I liked to think about why people made purchasing decisions. So, a couple of years out of college when I…
independent hotelier

Email Marketing: Learn How To Do It Yourself

One of great benefits of being an independent hotelier is the flexibility to tinker and test ways to market and promote your property.  Local market advertising and strategic partnerships are some of the tried and true methods of marketing to consumers, but email still reigns as one of the most efficient…