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branding for independent hotels

Celebrating independence: Crafting an independent hotel brand

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In part 2 of our “Celebrating independents” blog series, we’ll examine some of the strategies independent hoteliers use to build their brands from scratch.  As a hotel management software provider, we tout the importance of utilizing effective technology to manage a new hotel, but there’s much…
branding for independent hotels

Building an Independent Hotel Brand: Roux

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For years, Alli Baldwin and Ilene Mitnick planned for the day when they would walk away from corporate careers and open their own bed & breakfast.  Their ambition far exceeded that of a weekend hobby or part-time business venture, this would be an opportunity to fulfill a longtime, entrepreneurial…