4 OTA do’s and don’ts for independent hotels

Here are four key do’s and don’ts independent hotels should consider when working with their online travel agency (OTA) partners and leveraging their digital reach to drive bookings and revenue:DO read guest feedback/ratings and take actionIndependents who claim their OTAs “don’t work”…

Turn shoulder season into another busy season

Is it us or did the summer just zoom by?  In a few more weeks, the holiday travel season will be here.  But before we get ahead of ourselves, let’s talk about how independent hotels can take advantage of the post-summer/pre-holiday shoulder season.  With cooler weather and smaller crowds, lots of…

Top trends to look out for in hotel marketing in 2016

In many ways, 2016 won't be very different from prior years, there's just more to do. When reviewing the landscape it appears as though there are three themes that keep coming up.Focus on Creating Great Guest Experiences Increased Channels Being UniqueFocus On Great Guest Experiences In…

Independent hotel marketing in 20 minutes per day

Even though a great hotel stay can happen overnight, a great hotel does not. With the help of some of our clients, I put together a list of three things you can do every day that keep your marketing efforts on the right path.Check in on Social Media (5 minutes) Look at your online reviews &…