marketing for independent hotel

Occupancy-driving marketing tips for independent hotels

Independent hotel marketing strategies are now more sophisticated than ever, but they’re still not too time-consuming or complicated for busy hoteliers to execute.  In many cases, creativity and consistency are the two main ingredients needed to execute successful, occupancy-driving marketing campaigns. …
shoulder season

Drive independent hotel bookings with shoulder season travel experiences

Now that Labor Day weekend has come and gone, independent hotels are officially in their shoulder season.  As we recently discussed, even though it’s considered “off-peak,” shoulder season can still generate strong bookings and revenue for well-prepared hotels.  And with travel media sites, like…

Turn shoulder season into another busy season

Is it us or did the summer just zoom by?  In a few more weeks, the holiday travel season will be here.  But before we get ahead of ourselves, let’s talk about how independent hotels can take advantage of the post-summer/pre-holiday shoulder season.  With cooler weather and smaller crowds, lots of…
independent hotel digital marketing

3 keys to email marketing success for independent hotels

Social media may have the spotlight, but email is still a highly effective marketing tool for independent hotels.  Research shows that email marketing delivers a ROI of 222% and is 40x better at acquiring new customers than Facebook and Twitter.  With the power to attract new guests and drive revenue,…

Avoid these social media mistakes

As an independent hotel software provider, our goal is to help hoteliers improve their operations and eliminate big, costly mistakes, like overbookings and accounting errors.  But we also coach our hotel partners on avoiding small issues so they don’t become long-term headaches.  Today, we’re looking…

Social media for independent hotels

For busy independent hotel operators, using social media professionally may seem like just another chore to squeeze into an already full workday.  Ok, we agree that it takes a little time to get comfortable with using social media for your hotel, but once you’ve figured it out, it’s fun and extremely…
independent hotels

Celebrating independence: Happy July 4th!

Across the U.S., family and friends gather on July 4th to enjoy delicious food and watch colorful fireworks light up the sky.  At innRoad, we’re not only celebrating Independence Day, we’re honoring Independents – independent hotels to be specific!When hoteliers decide to launch and operate…
innRoad staycation

Three tips for enhancing guest engagement for your independent hotel

Marketing is a crucial part of an independent hotel’s day-to-day operations.  Great visibility on OTAs, positive ratings on review sites and a strong reputation in the local community are a few of the goals independent hotel operators work towards to ensure travelers continue to book rooms.  Keeping…

Are you positioning your independent hotel team members for success?

We know from working with properties across North America that independent hoteliers are arguably the most dedicated and motivated professionals within hospitality.  A key factor in their success is their ability to elevate and motivate their team members to consistently perform at a high level.  By…