Improve guest happiness at your independent hotel.

Why Guest Happiness matters more for independent hoteliers, and how to keep guests happy

As an independent hotel, your guest’s happiness matters much more than your counterparts at large chain hotels. That’s because large chain hotels have droves of clients that stay at their locations across the globe. You probably have either one or a few locations that you have to manage with a small…

Why "word of mouth" is still important for independent hoteliers

The phrase “word of mouth” may sound old and outdated, but it’s still one of the most important marketing tactics for independent hoteliers.   In the past, word of mouth meant that a guest would tell 10 people about his or her experience and then, based on this recommendation, those 10 people…