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Is your independent hotel’s online content too modest or does it stretch the truth? – Part 2

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In a recent blog post, we started a discussion about the reasons why independent hoteliers are sometimes too modest or purposely embellish the accuracy of their online content.  Both approaches have an impact on a hotel’s performance, so it’s an important decision for operators.  In continuing…

Is your independent hotel’s online content too modest or does it stretch the truth? – Part 1

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Most travelers would agree that booking independent hotel rooms online makes the reservation process easy and efficient.  With just a few clicks, they can view photos, read reviews, compare rates and then book a room.  While advanced technology makes online booking possible, one of the intangible reasons…