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marketing for independent hotel

Occupancy-driving marketing tips for independent hotels

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Independent hotel marketing strategies are now more sophisticated than ever, but they’re still not too time-consuming or complicated for busy hoteliers to execute.  In many cases, creativity and consistency are the two main ingredients needed to execute successful, occupancy-driving marketing campaigns. …

Use a content calendar to keep your social media momentum

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Continuing our conversation on social media for independent hotels, we want to introduce one of the most important tools for effective and efficient social media management – a content calendar.  A content calendar serves as an independent hotelier’s roadmap for maintaining consistency and developing…

Social media for independent hotels

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For busy independent hotel operators, using social media professionally may seem like just another chore to squeeze into an already full workday.  Ok, we agree that it takes a little time to get comfortable with using social media for your hotel, but once you’ve figured it out, it’s fun and extremely…