Entries by innRoad

Three tips for enhancing guest engagement for your independent hotel

Marketing is a crucial part of an independent hotel’s day-to-day operations.  Great visibility on OTAs, positive ratings on review sites and a strong reputation in the local community are a few of the goals independent hotel operators work towards to ensure travelers continue to book rooms.  Keeping guests, both new visitors and returning travelers, engaged […]

Building an Independent Hotel Brand: Roux

For years, Alli Baldwin and Ilene Mitnick planned for the day when they would walk away from corporate careers and open their own bed & breakfast.  Their ambition far exceeded that of a weekend hobby or part-time business venture, this would be an opportunity to fulfill a longtime, entrepreneurial dream.  On July 11, 2014, they […]

Was your independent hotel successful in 2015?

Late December is the time of year when many independent hoteliers naturally begin to shift their attention toward the quickly approaching New Year.  While planning for a successful start to the New Year is essential, it’s also important to reflect on the past 12 months and take stock in your hotel’s performance.  Fully understanding why […]

Welcome To Our Slumber Party

This is a guest post by Sherry Beck, Owner at Bavarian Inn in Custer, South Dakota. You can also view Sherry’s previous article that has been featured on our blog. Goal #1 for the Bavarian Inn, even prior to taking over ownership of the property, was to increase our online presence, elevate our social media and connect […]

Tips for more productive independent hotel management in 2016

Independent hotel management requires a very unique set of skills and competencies. Hotel leaders must successfully manage team members and their property while guests observe their every move.  Delivering first-class hospitality is challenging but also rewarding, especially when guests return home with great memories about their experience.  Great hotel leaders are always searching for ways […]

Are you positioning your independent hotel team members for success?

We know from working with properties across North America that independent hoteliers are arguably the most dedicated and motivated professionals within hospitality.  A key factor in their success is their ability to elevate and motivate their team members to consistently perform at a high level.  By putting their teams into positions to achieve success, independent […]

Is your independent hotel’s online content too modest or does it stretch the truth? – Part 2

In a recent blog post, we started a discussion about the reasons why independent hoteliers are sometimes too modest or purposely embellish the accuracy of their online content.  Both approaches have an impact on a hotel’s performance, so it’s an important decision for operators.  In continuing the discussion, here are the pros and cons of […]

Is your independent hotel’s online content too modest or does it stretch the truth? – Part 1

Most travelers would agree that booking independent hotel rooms online makes the reservation process easy and efficient.  With just a few clicks, they can view photos, read reviews, compare rates and then book a room.  While advanced technology makes online booking possible, one of the intangible reasons why it’s so successful is that consumers trust […]