Learn how innRoad helped this family-run B&B streamline booking and reservation management, leading to a 100% increase in revenue year-over-year.
The Client
By The Sea B&B is a family-owned bed and breakfast located in the scenic Cape Cod, MA. Operated by the Narbonne family, By The Sea B&B welcomes vacationers to a picturesque seaside oasis, with 35 guest rooms, 9 suites, and 2 vacation homes available to book year round. The property is also a popular destination for special events like parties, reunions and beachfront weddings.
Many updates and improvements are made to By The Sea B&B each year, but its original structure, authenticity, and historical New England charm remain intact, and are a powerful draw for new and repeat guests from around the world—along with the unparalleled private beachfront location, of course.
By The Sea B&B had previously been owned and operated by a single family for over 50 years when the Narbonnes, lifelong residents of Cape Cod, purchased the property in 2019. In addition to By The Sea B&B, the Narbonnes also own An English Garden Bed & Breakfast and Seashell Motel, all located within a one-block radius.
The Challenge
With three properties to manage, the Norbonnes sought a software solution that would allow for simpler and more streamlined operations and channel management for By The Sea B&B, as well as its two sister hotels.
The family had three goals for their new property management software:
- Increase repeat guest customer base
- Reach younger generations of visitors
- Grow revenue year over year
The Solution
100% increase in revenue after one year
With innRoad’s easy booking engine and channel management tools, By The Sea B&B can easily update room rates to increase daily occupancy.
In the first year, we had a 100% increase in revenue with innRoad and are about to do it again in 2022. The rates module has helped lower our costs and save weeks of time on a seasonal basis.
Improved efficiency in day-to-day operations
With innRoad’s all-in-one property management system, By The Sea B&B staff are able to record everything about their properties’ day-to-day operations, identify opportunities to streamline tasks, and create new efficiencies around their processes.
“I love the tape-chart and creating a reservation is pretty easy,” says Alexa. By maintaining consistency and integrating with all channel providers, By The Sea B&B improved channel and reservation management, including popular OTAs and direct bookings.
Continued property growth
By The Sea B&B consistently attracts repeat guests year after year, with some guests returning to the property repeatedly over a span of 15 years. With continued growth in repeat guests and an increase in new guests fueled by innRoad’s all-in-one PMS, By The Sea B&B has also grown their staff from just one to six seasonal team members, freeing up more time for management to focus on higher value tasks.
Checking Out
With innRoad’s property management system for B&Bs, you can give your bed and breakfast a boost by improving your online presence and increasing revenue, all while enabling your staff to work more efficiently so they can focus on providing an unparalleled guest experience. innRoad property management software allows you to:
- Create, modify and manage reservations
- Make custom rates or room classes and manage listings on all OTAs
- Assign housekeeping tasks to specific staff members
- Generates dozens of reports, including Room Forecasting, Net Sales and Daily Performance Reports
- View occupancy percentages
Our cloud-based system is also optimized for mobile devices, which means you can manage your property on your phone from wherever your workday takes you. Speak with a property advisor today to schedule a free demo and learn how innRoad’s all-in-one software can help you grow your B&B.
